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Lyft Takes over Ford GoBike

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Re: Lyft Takes over Ford GoBike

#3
I like these commute options that make it easier to get around but starting at $2/ride seems a bit high. If I were to use this twice daily for 200 days a year, I'd be looking at $800/year! I'd rather buy a bike in that case, and just use the bikeshare for one offs.

I've never used a GoBike, but are those prices real & what are the typical usage patterns?

Edit: I see, there are monthly and yearly plans that make it much more competitive with ownership. Great!

Re: Lyft Takes over Ford GoBike

#4
I remember Lyft partnered with Ford on self-driving, but does that have anything to do with Lyft choosing to take this over? Bike shares seems outside the core-competency of Lyft. Is it simply for marketing?

I'm confused why the company would take this on as part of some larger strategic plan.

Re: Lyft Takes over Ford GoBike

#5
post #3

I like these commute options that make it easier to get around but starting at $2/ride seems a bit high. If I were to use this twice daily for 200 days a year, I'd be looking at $800/year! I'd rather buy a bike in that case, and just use the bikeshare for one offs. I've never used a GoBike, but are those prices real & what are the typical usage patterns? Edit: I see, there are monthly and yearly plans that make it mu…

You can get monthly membership and it's free to take trips.

Re: Lyft Takes over Ford GoBike

#8
post #3

I like these commute options that make it easier to get around but starting at $2/ride seems a bit high. If I were to use this twice daily for 200 days a year, I'd be looking at $800/year! I'd rather buy a bike in that case, and just use the bikeshare for one offs. I've never used a GoBike, but are those prices real & what are the typical usage patterns? Edit: I see, there are monthly and yearly plans that make it mu…

You can get monthly membership and it's free to take trips.

There’s also a subsidy for low-income riders. I have my own bike, but it’s nice to hop on for a quick errand or if I’m going somewhere sketchy where I don’t want to leave my personal bike out.

Re: Lyft Takes over Ford GoBike

#9
post #6

A bike share being owned and operated by one of the biggest threats to cyclist safety is, well, it’s something.

I would guess from my own experience as a frequent ride hailing passenger that Lyft/Uber drivers are less of a threat to cyclist safety on average than regular drivers.

Re: Lyft Takes over Ford GoBike

#10
post #4

I remember Lyft partnered with Ford on self-driving, but does that have anything to do with Lyft choosing to take this over? Bike shares seems outside the core-competency of Lyft. Is it simply for marketing? I'm confused why the company would take this on as part of some larger strategic plan.

"Go-bikes" were never run by Ford. It was a start-up called Motivate[0] that licensed the Ford brand for their bikeshare service. Lyft bought Motivate last year, and is just now getting around to the rebrand.

[0] https://en.wikipedia.org/wiki/Motivate_(company)

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