YouTube unboxing and how it is changing the toy industry
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Re: YouTube unboxing and how it is changing the toy industry
#2Unboxing videos were one of the reasons YouTube got banned from our kids in my home. There really aren’t any redeeming qualities in those videos. Kids don’t learn anything and they were constantly asking me to buy the merchandise and crying when I said “no”. After a few rounds of this, YouTube got banned.
Re: YouTube unboxing and how it is changing the toy industry
#3So we should expect kids toys to be significantly easier to unpackage in the future?
Or are unboxers armed with scissors, Stanley knives and wire cutters?
Re: YouTube unboxing and how it is changing the toy industry
#4So we should expect kids toys to be significantly easier to unpackage in the future? Or are unboxers armed with scissors, Stanley knives and wire cutters?
> The biggest change to come to the toy industry as a result of YouTube, though, is in packaging. Toy brands are riffing on the unboxing trend by developing special boxes or wrapping that specifically look good on camera, and by creating as many surprises as possible.
Nah, they are making the unboxing more elaborate.
Re: YouTube unboxing and how it is changing the toy industry
#5It isn’t just toys - opening trading card booster boxes and packs is also very popular, especially when something rare is pulled :)
Re: YouTube unboxing and how it is changing the toy industry
#6Video games felt this first: games are made now to stream well; it is almost as important as gameplay for many studios.
Re: YouTube unboxing and how it is changing the toy industry
#7So we should expect kids toys to be significantly easier to unpackage in the future? Or are unboxers armed with scissors, Stanley knives and wire cutters?
> The biggest change to come to the toy industry as a result of YouTube, though, is in packaging. Toy brands are riffing on the unboxing trend by developing special boxes or wrapping that specifically look good on camera, and by creating as many surprises as possible. Nah, they are making the unboxing more elaborate.
I don't mind elaborate. Its the melt bonded plastic packaging, with twist ties that you can't get to because of tape, cardboard and more plastic.
So elaborate would be fine, so long as I don't need a tool kit.
Re: YouTube unboxing and how it is changing the toy industry
#8Earlier quoted context omitted.
> The biggest change to come to the toy industry as a result of YouTube, though, is in packaging. Toy brands are riffing on the unboxing trend by developing special boxes or wrapping that specifically look good on camera, and by creating as many surprises as possible. Nah, they are making the unboxing more elaborate.
I don't mind elaborate. Its the melt bonded plastic packaging, with twist ties that you can't get to because of tape, cardboard and more plastic. So elaborate would be fine, so long as I don't need a tool kit.
Elaborate can add a sense of joy. Whereas millions of cable ties to cut are just frustrating.
Re: YouTube unboxing and how it is changing the toy industry
#9Unboxing videos were one of the reasons YouTube got banned from our kids in my home. There really aren’t any redeeming qualities in those videos. Kids don’t learn anything and they were constantly asking me to buy the merchandise and crying when I said “no”. After a few rounds of this, YouTube got banned.
I just imagine armies of 2 and 3 year olds watching videos of toys they can never have. For some reason that makes me sad.
Re: YouTube unboxing and how it is changing the toy industry
#10Unboxing videos were one of the reasons YouTube got banned from our kids in my home. There really aren’t any redeeming qualities in those videos. Kids don’t learn anything and they were constantly asking me to buy the merchandise and crying when I said “no”. After a few rounds of this, YouTube got banned.
> There really aren’t any redeeming qualities in those videos.
There are. I do solve rubiks cubes as a hobby, so when I look for a new puzzle, I watch unboxing videos of those on youtube. Its basically just a short review with some cardboard discarding at the beginning