Websites using SSAI (server side ad injection)
1–10 of 75 posts
Re: Websites using SSAI (server side ad injection)
#2Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered.
Otherwise, obviously, the server could just maliciously record impressions/clicks.
Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's script, the server can never book the impression. So why waste precious bandwidth (actually INCREASING the cost of ad delivery for the publisher) delivering an ad you can never be paid for? Boggles the mind.
Embedding the ad into the video is more akin to a native ad, which is generally understood by the advertiser to not have measurable conversion and to be strictly context (as opposed to user) targeted.
We are going full circle--that is, back to the beginning--of ad technology.
Re: Websites using SSAI (server side ad injection)
#3This has been talked about as an obvious evolution for the Ads Network for quite a while. Do anyone with knowledge in this area , know why is taking so long for Adsense/ Criteo come up with a solution like this?
Re: Websites using SSAI (server side ad injection)
#4Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…
But for giant sites like NY Times or the like, you can solve this through commercial agreements and rights to audit.
Re: Websites using SSAI (server side ad injection)
#5Slightly tangential, but does anyone have a good crash course intro guide to ad ops?
Re: Websites using SSAI (server side ad injection)
#6Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…
> Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered.
I don't suppose I understand why clientside JavaScript is needed here. The serverside code could simply generate a unique hash for every visitor, and include that in the campaign link. Then, server-side code on the receiving end can read this hash, record a unique hit, and monitor the user on the campaign landing page to see if a lead is generated.
This seems obvious to me, but I don't actually work in advertising. Where is the break in this system? What am I missing that allows this to be exploited, in a way that only clientside JavaScript can fix?
EDIT: In context, I've realized that my proposed solution might work for clicks, but would do nothing for tracking impressions. Hrm. I'm not really sure if that problem is solvable. Then again, I'm also not a fan of impression based ad tracking (it feels creepy) so maybe I don't mind if it remains broken.
Re: Websites using SSAI (server side ad injection)
#7Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…
> Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. I don't suppose I understand why clientside JavaScript is needed here. The serverside code could simply generate a unique hash for every visitor, and include that in the campaign link.…
The server could track it based on the fact it delivered the content to the end user with the same unique hash present, no?
Re: Websites using SSAI (server side ad injection)
#8Slightly tangential, but does anyone have a good crash course intro guide to ad ops?
Re: Websites using SSAI (server side ad injection)
#9Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…
> Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. I don't suppose I understand why clientside JavaScript is needed here. The serverside code could simply generate a unique hash for every visitor, and include that in the campaign link.…
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Re: Websites using SSAI (server side ad injection)
#10Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…
clearly we need an AI/ML that will actively scan any video footage and cut out anything that looks like an ad.
then people might actually find out what is and isn't ad.