A novel approach to onboarding
blog.hiri.com
A novel approach to onboarding
1–10 of 41 posts
Re: A novel approach to onboarding
#2Not sure I understand what exactly is novel about your approach.
It sounds like your opening pitch was for solving problems that your visitors didn't have. That's an age old problem. You fixed that. Then, once you got a bit more of their attention, you started to elaborate on the product. This too is not much of a novelty. That's good old gradual on-boarding, "gentle introductions" and what have you.
Re: A novel approach to onboarding
#3Hi all - I'm the author of this article. Happy to answer any questions you might have - Dave
Re: A novel approach to onboarding
#4Not related to the article but the show stopper for me trying to install/test this email reader is that it won't work with just a generic IMAP server. I've got to be using Outlook or Office365 or whatever.
Re: A novel approach to onboarding
#5Not sure I understand what exactly is novel about your approach. It sounds like your opening pitch was for solving problems that your visitors didn't have. That's an age old problem. You fixed that. Then, once you got a bit more of their attention, you started to elaborate on the product. This too is not much of a novelty. That's good old gradual on-boarding, "gentle introductions" and what have you.
We stripped every feature that made our product different and put them in an 'app store'. This was a huge change (a lot of work and a big risk), and not something I've seen others do as an on-boarding strategy. Thus, novel. I believe this approach could be repeated by others. It's a far cry from the usual walkthroughs, carousels and prompts.
Re: A novel approach to onboarding
#6Not related to the article but the show stopper for me trying to install/test this email reader is that it won't work with just a generic IMAP server. I've got to be using Outlook or Office365 or whatever.
IMAP is on the way (I'm using it now) but not quite ready for showtime. If you'd like access to the upcoming beta email dave (at)hiri(dot)com.
Re: A novel approach to onboarding
#7The article is interesting, but what intrigued me the most was the carefully coordinated marketing:
- Medium article to capture inbound and not make it look like an ad, but a "We want to share this discovery with you"
- Hacker News submission to get audience
- (probably) team upvote boost to trigger front page
- 50% off promotion ending in ~4 hours with the tagline "you'll never see this offer again".
Cost of advertising: $0. Nice job!
Re: A novel approach to onboarding
#8The article is interesting, but what intrigued me the most was the carefully coordinated marketing: - Medium article to capture inbound and not make it look like an ad, but a "We want to share this discovery with you" - Hacker News submission to get audience - (probably) team upvote boost to trigger front page - 50% off promotion ending in ~4 hours with the tagline "you'll never see this offer again". Cost of adverti…
- (probably) team upvote boost to trigger front page
Nope - the HN algo would murder us for this. Don't risk it.
- 50% off promotion ending in ~4 hours with the tagline "you'll never see this offer again". You'll see this if it's your first visit to the site, been that way for a while. But that's another article...
Re: A novel approach to onboarding
#9I see a ton of novelty in this approach, and frankly, I'm not sure how others don't. Separating the leaning curve from the onboarding curve is a UX specialist's nirvana, and this seems like an innovative way to do it. It feels like a risk to trust your users to discover through their own initiative, and perhaps it is one, but it seems to be paying off in this case.
Re: A novel approach to onboarding
#10I'm so happy that the idea of not shoving all your feature to the user is paying off.
I've been trying to make people at my workplace understand that. You don't want a complicate product, you want a modular one.
I really like your take on the "skill" page.
I could see a little toast with a text like "let us help you with your inbox" as a way to nuge the user to check your skill page.