How to DIY a Product Launch Video with No Experience, and for Free

Do you really need a video ? I think a clean and clear website is much better, and much faster to process by the potential consumer (it might depend on the target audience though).

Re: How to DIY a Product Launch Video with No Experience, and for Free

#5

Post by nautical » Wed, Jan 02, 2019, 10:56 AM UTC

elcomet wrote: post #4

Do you really need a video ? I think a clean and clear website is much better, and much faster to process by the potential consumer (it might depend on the target audience though).

I think videos help, Atleast as a user, if I see a video I tend to click on it first (even before reading complete content)

Re: How to DIY a Product Launch Video with No Experience, and for Free

#6

Post by Normal_gaussian » Wed, Jan 02, 2019, 11:03 AM UTC

elcomet wrote: post #4

Do you really need a video ? I think a clean and clear website is much better, and much faster to process by the potential consumer (it might depend on the target audience though).

I tend to find videos helpful when I land on something completely new, because they summarise the key points in ~30secs, whereas the page itself takes a lot longer to grok.

I find them unhelpful when:

- the same information isn't also presented on the page - they hide the seek bar, I use this to go over what I find most important

Re: How to DIY a Product Launch Video with No Experience, and for Free

#7

Post by stevoski » Wed, Jan 02, 2019, 11:08 AM UTC

Great effort!

Assuming the video creator is here, here's a quick tip to make the video even better: zoom in and crop.

Currently you seem to be showing the entire app window. Try only showing the feature you are highlighting. This makes the video better for small devices and on computer screens when the viewer hasn't gone full-screen.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#8

Post by aminmemon » Wed, Jan 02, 2019, 11:13 AM UTC

elcomet wrote: post #4

Do you really need a video ? I think a clean and clear website is much better, and much faster to process by the potential consumer (it might depend on the target audience though).

This. Great copy and clean UI for the website does a real good job of explaining the product. I personally, dislike watching videos to understand the product, until unless maybe if it is a physical product.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#9

Post by alexcnwy » Wed, Jan 02, 2019, 11:29 AM UTC

Very cool and I think the product and landing page are gorgeous!

One bit of feedback on the vid is I think it could be better timed to the music - the text zooms should be on the beat breaks.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#10

Post by superasn » Wed, Jan 02, 2019, 11:37 AM UTC

I think the way to do anything well is to reverse engineer what other people are doing well, find a pattern, break it into small bite size steps and then do it or get help with the step you can't do it on your own.

Always beats imagination or reinventing the wheel.