Netflix using fake Twitter accounts to promote new movie
1–10 of 25 posts
Re: Netflix using fake Twitter accounts to promote new movie
#2A $110 billion company cannot be bothered to buy realistic looking shill accounts.
Re: Netflix using fake Twitter accounts to promote new movie
#3Counter-theory: a bot builder needs to test out his bot code, and used tweets about Bird Box movie as the test subject to shill for, hoping to drown amongst the other fans, rather than something that might get flagged.
Seems just as plausible, if not more..
Re: Netflix using fake Twitter accounts to promote new movie
#4Wow, not surprising to me.
I noticed an explosion of Birdbox memes on social media yesterday. I hadn't heard of the movie and did some research. Mediocre reviews and the plot seemed like ordinary horror/thriller. Still, these memes were popping up everywhere. No way this was organic.
Re: Netflix using fake Twitter accounts to promote new movie
#5A $110 billion company cannot be bothered to buy realistic looking shill accounts.
I'm pretty sure fake media that is really a company posting masquerading as an independent review, or is actually an unflagged advert (ie doesn't show unambiguously that it's an advert) are illegal in the EU.
So, perhaps the "fake looking accounts" is on purpose so as to (arguably) not be fraudulent; as buying well hidden accounts would be a very clear contravention of the law.
Re: Netflix using fake Twitter accounts to promote new movie
#6So they've hired some social media marketing company?
Re: Netflix using fake Twitter accounts to promote new movie
#7Counter-theory: a bot builder needs to test out his bot code, and used tweets about Bird Box movie as the test subject to shill for, hoping to drown amongst the other fans, rather than something that might get flagged. Seems just as plausible, if not more..
Indeed, or the bots are just scraping the most popular content from the big meme accounts, which all seem to be sharing these Bird Box memes at the moment.
Re: Netflix using fake Twitter accounts to promote new movie
#8"Suspiciously low tweet/follower count" seems like an awfully low bar to set for claiming that it's a bunch of bot accounts. Not everyone spends their life making posts on social media.
Re: Netflix using fake Twitter accounts to promote new movie
#9Wow, not surprising to me. I noticed an explosion of Birdbox memes on social media yesterday. I hadn't heard of the movie and did some research. Mediocre reviews and the plot seemed like ordinary horror/thriller. Still, these memes were popping up everywhere. No way this was organic.
Yeah I'm just sitting here thinking, "Oh."
I had to block mentions of this show's title on Twitter. It was getting ridiculous.
Re: Netflix using fake Twitter accounts to promote new movie
#10"Suspiciously low tweet/follower count" seems like an awfully low bar to set for claiming that it's a bunch of bot accounts. Not everyone spends their life making posts on social media.
That's why they used a ratio instead of pure volume numbers. Why are so many people following these accounts that don't even tweet?