Why are tech companies making custom typefaces?
1–10 of 205 posts
Re: Why are tech companies making custom typefaces?
#2I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.
Re: Why are tech companies making custom typefaces?
#3I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.
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Re: Why are tech companies making custom typefaces?
#4I've never understood the fuzz about typography. Yes, it's important that fonts that are used a lot meet certain standards - but some people seem to make a big deal out of it.
Re: Why are tech companies making custom typefaces?
#5>I can’t help but feel that some of these companies wanted a
>custom typeface simply because that’s what everyone else is
>doing. This cargo cult mentality that is so prevalent in
>design is at best wasteful and at worst illegal.
Illegal?!? I'm going to need to see some work on this part. I couldn't find anything in the article that seemed to directly support the assertion.
on edit: formatting
Re: Why are tech companies making custom typefaces?
#6It's not just tech companies. The BBC has commissioned a typeface[1] for their massively varied output, to cut down on licensing costs.
[1] https://www.bbc.co.uk/gel/articles/introducing-bbc-reith
Re: Why are tech companies making custom typefaces?
#7It's not just tech companies. The BBC has commissioned a typeface[1] for their massively varied output, to cut down on licensing costs. [1] https://www.bbc.co.uk/gel/articles/introducing-bbc-reith
Aren't the fonts Google provides free of charge? At least for web-design?
Re: Why are tech companies making custom typefaces?
#8I've never understood the fuzz about typography. Yes, it's important that fonts that are used a lot meet certain standards - but some people seem to make a big deal out of it.
It’s almost as bad as programmers with all their stupid languages and frameworks.
Re: Why are tech companies making custom typefaces?
#9I've never understood the fuzz about typography. Yes, it's important that fonts that are used a lot meet certain standards - but some people seem to make a big deal out of it.
It’s almost akin to politicians fussing about what tie to wear to a debate. People don’t care in the least, but politicians’ advisors will insist on these things over the actual positions the politician represents.
In the end, as many are saying, it’s probably about licensing fees.
Just don’t make a major faux pas. Don’t wear a paisley tie, don’t use comic sans nor lobster unless you have a good reason.
Re: Why are tech companies making custom typefaces?
#10It's not just tech companies. The BBC has commissioned a typeface[1] for their massively varied output, to cut down on licensing costs. [1] https://www.bbc.co.uk/gel/articles/introducing-bbc-reith
Aren't the fonts Google provides free of charge? At least for web-design?
They use it in multiple languages (World Service), mediums (TV, online, print), and use-cases (serious for news, legible for preschoolers learning to read, edgy for comedy trailers, etc.), for which the web fonts may be too limited or restrictive in number and variation of styles or characters.
It's also an opportunity to brand something as uniquely theirs, unlike a Google web font that anybody can use.