A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
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Re: A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
#2The same arguments can be made for Beats headphones. There are better products for less money but your average consumer is not going to figure that out. It follows to say that the Public Relations industry has more value than most engineers realize.
Re: A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
#3I might have given their words some thought if not for the fact the kickstarter link has an undisclosed referral in it: kickstarter.com...bla?ref=2iw5zq
Re: A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
#4The same arguments can be made for Beats headphones. There are better products for less money but your average consumer is not going to figure that out. It follows to say that the Public Relations industry has more value than most engineers realize.
I don't know why you suddenly turn to saying engineers don't understand marketing (although that's not the same as public relations).
Just because a project doesn't do something well doesn't mean they don't know how to value it.
Re: A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
#5I might have given their words some thought if not for the fact the kickstarter link has an undisclosed referral in it: kickstarter.com...bla?ref=2iw5zq
Totally unintentional, came from copying a link from a website. I just removed the referral.
Re: A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
#6This whole thing has led me to wonder - does crowdfunding encourage crappy products?