How to optimize SaaS landing pages for rapid comprehension
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How to optimize SaaS landing pages for rapid comprehension
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Re: How to optimize SaaS landing pages for rapid comprehension
#2Author here! Would love to hear if you have comments or feedback,or if you've done some similar research!
Re: How to optimize SaaS landing pages for rapid comprehension
#3The article shows a screenshot where a heatmap shows how users click on the "Get Started" button a lot and then goes on to state:
Looking at these results, the CTA variation design results are much more focused, with hardly any clicks on other elements. I’m calling this a win.
As if getting people to click this button was the goal. Which is is not, the conversion to an engaged user/customer is.
The alternative there was a email input field plus button, which also received the bulk of the clicks, and immediately resulted in commited users providing vital contact information.
For example, i would click this button to see whats hidden and subsequently leave the site anyway. Many users clicking this button as the heatmap shows are not actually engaged and converted..
Re: How to optimize SaaS landing pages for rapid comprehension
#4Author here! Would love to hear if you have comments or feedback,or if you've done some similar research!
Often overlooked is that not all SAAS are turn-key, where conversion is not a 2-minute endure with a stranger.
For example SAAS meant to complement (relatively expensive) hardware. Conversion is important still, but decided vastly different.