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Ask HN: How did you convert a million users to your service?

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Re: Ask HN: How did you convert a million users to your service?

#2
One user at a time.

I haven't built anything solo with 1 million users, but I'm one of the 600,000+ people who helped build this:

http://drupal.org/home

...and it was done one user at a time, over a decade, nothing unethical, not much advertising beyond word of mouth. Lots of hacks, though!