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Refreshing Plaid's brand

blog.plaid.com

1–10 of 37 posts

Re: Refreshing Plaid's brand

#4
post #2

Why do sites continue to use the hamburger menu??? (and also hide the menu if we don't decide to allocate 1200px of real estate to basically empty website!?) Such a bad UX for discoverability. Here's what I see: https://imgur.com/a/COfKBYM

I'm confused - what's the problem with the hamburger menu? What would the alternative be on small screens?

Re: Refreshing Plaid's brand

#5
post #4
post #2

Why do sites continue to use the hamburger menu??? (and also hide the menu if we don't decide to allocate 1200px of real estate to basically empty website!?) Such a bad UX for discoverability. Here's what I see: https://imgur.com/a/COfKBYM

I'm confused - what's the problem with the hamburger menu? What would the alternative be on small screens?

It seems to trigger even on non-mobile devices. If I shrink my viewport to a normal width (900ish pixels) the entire site is basically unusable. :/

Re: Refreshing Plaid's brand

#6
post #5
post #4

Earlier quoted context omitted.

I'm confused - what's the problem with the hamburger menu? What would the alternative be on small screens?

It seems to trigger even on non-mobile devices. If I shrink my viewport to a normal width (900ish pixels) the entire site is basically unusable. :/

900px is not normal - that's tiny by today's standards. The only plausible alternative at a width that small would be to shrink the size of the text in the menu, otherwise it simply won't fit. Doing that would be worse to me for usability than switching to the hamburger.

Re: Refreshing Plaid's brand

#7
post #2

Why do sites continue to use the hamburger menu??? (and also hide the menu if we don't decide to allocate 1200px of real estate to basically empty website!?) Such a bad UX for discoverability. Here's what I see: https://imgur.com/a/COfKBYM

Don't know if it's just me, but the hamburger menu doesn't even work on chrome + macOS. I click it and nothing happens.

Re: Refreshing Plaid's brand

#8
I saw an article about how a 21 year old brand logo (Lao Gan Ma 老干妈 chili sauce) became a fashion icon[0] for Chinese Fashion Week and wondered what the Western world would be like if companies didn't rebrand so often. The Lao Gan Ma logo certainly wouldn't have the same cachet if it was a 2 year old logo that looked nothing like the original[1].

Is it possible to make brands (or software) that's just "done?"

[0]: http://www.sixthtone.com/news/1002903/face-of-chinese-chili-...

[1]: https://www.reddit.com/r/firefox/comments/9ewvb7/firefox_log...

Re: Refreshing Plaid's brand

#9
post #6
post #5

Earlier quoted context omitted.

It seems to trigger even on non-mobile devices. If I shrink my viewport to a normal width (900ish pixels) the entire site is basically unusable. :/

900px is not normal - that's tiny by today's standards. The only plausible alternative at a width that small would be to shrink the size of the text in the menu, otherwise it simply won't fit. Doing that would be worse to me for usability than switching to the hamburger.

Sorry I don't think you're correct here. There is a ton of wasted space here.

https://imgur.com/a/COfKBYM

Definitely room for an actual menu there.

Either way, a hidden hamburger menu makes 0 sense on a desktop environment anyway, no matter how much space you have.

Re: Refreshing Plaid's brand

#10
post #7
post #2

Why do sites continue to use the hamburger menu??? (and also hide the menu if we don't decide to allocate 1200px of real estate to basically empty website!?) Such a bad UX for discoverability. Here's what I see: https://imgur.com/a/COfKBYM

Don't know if it's just me, but the hamburger menu doesn't even work on chrome + macOS. I click it and nothing happens.

Same with Chrome and Firefox in Win10. Even Chrome's device/touch emulation doesn't work. It does work on iOS Safari. Can't say I've seen such weird event handling in a while.
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