Why Fake Titles Matter

Totally agreed. In Korea there's a saying that a person is transformed by the position placed upon him. Title, perceived position, can change a person's behavior.

I've been one of those people that scoffed at importance of titles and labels. Confidence comes from within I would say (which is largely true). But I've since realized the power of a title, similar to the OP. Now I have the opinion that people who similarly scoff at importance of titles have just not been enlightened, or lack introspection into their own behaviors.