Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
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Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#2Longest. Press release. Ever. It would be nice to read a review of the service rather than a press release.
That being said, I think one of the main hurdles a service like this will be user banner blindness. Many people have banner blindness and interactive advertisements don't seem to perform better than passive advertisements.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#3> AdKeeper was launched today in beta and is currently available by invitation. The service will be widely available in the first quarter of 2011.
I had a good laugh at this. An ad service so good customers will be begging to try it!
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#4This is one of my oldest, favorite ideas. Damnit. :-)
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#5It seems like an idea with some potential. They charge the ads' publishers based only on clicks or impressions of saved ads. Saving and storing ads is free on both the users end (obviously) and the publishers end, which means ad publishers should be able to get started on the system without much risk.
I'd think the value to publishers would be in acquiring additional metrics about user interest in a particular ad, but I'm sure the pricing will be a critical piece of the puzzle.
They certainly have a number of well-known advisors and large investors (not that that is enough to predict success!), it'll be interesting to see if it takes off.
Direct link to the site: http://www.adkeeper.com/
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#6Behold, an application with a business model based solely on the naive, inflated sense of importance of people working in marketing.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#7It actually appears to be a real product, as opposed to an elaborate joke. Even after the initial feeling of nausea wore off, I'm still left wondering about what the market for this thing really is.
From what I've read (very little), ad clickers make up some fairly negligible portion of total internet users, and tend to be less educated or have impulse problems like compulsive shoppers, gamblers, etc. Making a complicated system to 'save' and re-visit your 'favorite' ads later on seems to not target this ad clicker market at all, as they'll most likely never look at an old ad again. And I really, really don't see this turning more people into ad clickers.
This might induce job creation for paid ad clickers in india, though.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#8> AdKeeper is founded by Scott Kurnit
Founder of MiningCo -> About.com, which IPO'd. The allstar cast of investors is not surprising.
I like the idea of an inventory (like in the old text adventure games) for the internet, but I wonder if just having it be for a single object type is what users (versus what advertisers) want. Ideally you'd be able to keep anything in your inventory. This was part of the ultimate vision for Delicious a long time ago.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#9Got the impression the PR was written by someone in the advertising industry. They were practically slobbering all over themselves with lust over the magical deliciousness that is Internet advertisements.
Meanwhile, back on Main Street, and in Hacker's Haven, I bet most folks find them usually annoying or irrelevant noise, at best.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#10One of my pet peeves is that Ads don't respect the back button. Sometimes, I hit the back button on Stack Overflow because the ad was interesting, but it's been rotated away.