A/B Test - Guess which one of these designs lifted revenue by $2.3 million
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Re: A/B Test - Guess which one of these designs lifted revenue by $2.3 million
#2Obvious in my opinion, mainly because the checkout button didn't need to be so visible considering that the user likely dind't buy anything yet. Search instead leads with more stuff bought. See amazon, the searchbox is the most visible part of the design.