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BMW says electric car mass production not viable until 2020

reuters.com

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Re: BMW says electric car mass production not viable until 2020

#2
This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3.

Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3.

Put that same capability in a 3-series and it would have been a different story.

Re: BMW says electric car mass production not viable until 2020

#3
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

The i8 was released the same year as the i3. Is that ugly or undesirable?

Re: BMW says electric car mass production not viable until 2020

#4
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

The i8 was released the same year as the i3. Is that ugly or undesirable?

RRP: From £112,000

That's pretty undesirable.

Re: BMW says electric car mass production not viable until 2020

#5
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

The i8 was released the same year as the i3. Is that ugly or undesirable?

Undesirable because of the price.

Re: BMW says electric car mass production not viable until 2020

#6
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

I don't think the i3 is ugly and I wouldn't mind having one if I could aford it.

Re: BMW says electric car mass production not viable until 2020

#7
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

I quite like the i3 and apart from the backup engine it is a remarkably advanced car.

Re: BMW says electric car mass production not viable until 2020

#8
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

The i8 was released the same year as the i3. Is that ugly or undesirable?

i8 is a hybrid car with a very small electric range and small cargo space.

Re: BMW says electric car mass production not viable until 2020

#9
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

First-gen Leaf was horrid, but this newer one - I would drive one. Even the new Prius has roughly 12% more testosterone. I think they're learning.

Re: BMW says electric car mass production not viable until 2020

#10
post #2

This has been said many times, but it feels like all the manufacturers colluded to make EV cars extremely ugly and undesirable. Prime example being the BMW i3. Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3. Put that same capability in a 3-series and it would have been a different story.

Cannibalizing your existing products is a hard sell in an established organization. It's why businesses like Tesla are able to innovate more rapidly. They have no internal combustion product to compete with, and they don't have to save anything for the swim back (succeed or die).

EDIT: This isn't restricted to just the auto industry. Consider the need for Lockheed to create their Skunk Works team [1].

[1] https://en.wikipedia.org/wiki/Skunk_Works

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