What I Learned Burning $14k on YouTube Ads for Candy Japan
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Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#2>But the cool part is that you can also track when someone views your ad, and then a bit later types in your web address to make the purchase without ever clicking the link.
>In other words you can track both people who click through an ad directly, or who see your ad and then visit your site a bit later
How does this work?
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#3>But the cool part is that you can also track when someone views your ad, and then a bit later types in your web address to make the purchase without ever clicking the link. >In other words you can track both people who click through an ad directly, or who see your ad and then visit your site a bit later How does this work?
Assuming Google Analytics tying it all together.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#4> Nope. I lost money.
At least your article got on the front page of HN. That should count for something.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#5[deleted]
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#6I really like the honesty about how he lost money buying youtube ads...feels like there's definitely a market for an self-serve "pay x amount a month" for "y results" app if you will.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#7An unfortunate part of experimenting with advertising is that it's expensive. Trying to find the right audience for the ad is very costly, to the point where I don't understand how advertisers can afford it.
I say this as a tinfoil-hat person: narrowing the audience is going to need a lot more info about the person. Particularly, their browsing history (i.e. remarketing). Knowing this would raise the conversion ratio immensely at the cost of privacy.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#8Good post, some nice lessons there for someone entirely new to this.
Perhaps a missed opportunity was not advertising the domain name during the entire video. Often a user may not have the volume up and so perhaps providing a textual call to action in the first half continuously would help with conversions?
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#9People inexperienced in online adversities often think that they can pay for conversions. That is not the case. You’re paying to get your message out. Very very few people will immediately act because of an ad. But if you hit them enough, they may later convert.
Tracking those late conversions is imprecise. This does not mean advertising is useless. But it is not generally a game for those with a tiny budget or a short time horizon.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#10> Nope. I lost money. At least your article got on the front page of HN. That should count for something.
I wish he had crossposted it to steemit as well, because I found it really valuable and my upvote there is now worth ~$40.