Bringing AMP to Gmail

#1

Post by artsandsci » Tue, Feb 13, 2018, 2:10 PM UTC

Re: Bringing AMP to Gmail

#2

Post by rinze » Tue, Feb 13, 2018, 2:52 PM UTC

> This new spec will be a powerful way for developers to create more engaging, interactive, and actionable email experiences.

Thanks, mutt, for sparing me all this pain.

Re: Bringing AMP to Gmail

#3

Post by siavash » Tue, Feb 13, 2018, 2:54 PM UTC

What really are the long term motivations for Google to promote and push AMP so much?

Re: Bringing AMP to Gmail

#4

Post by pmlnr » Tue, Feb 13, 2018, 2:55 PM UTC

I genuinely fear the future of email. Email is still the only piece of communication you can own, from top to bottom, from running the service to owning the domain[^1] it runs on. You were able to send anyone email, regardless of rank, location, social status.

Google (and recently, Outlook) is taking all of it away. It's putting mail from people not on your contact list in spam[^3]; it's by default blaclisting IPs within certain range[^2]; now it's bringing it's own format as well.

Is this embrace, extend, extinguish, Google style?

[^1]: let's not get into the problem of DNS never really being owned, only rented, for now

[^2]: https://wiki.hetzner.de/index.php/Microsoft_Blacklist/en

[^3]: only experienced it, friends did as well, but I don't have proof.

Re: Bringing AMP to Gmail

#5

Post by Aaargh20318 » Tue, Feb 13, 2018, 2:56 PM UTC

How about offering an opt-out for AMP before piling on more crap ?

Re: Bringing AMP to Gmail

#6

Post by bluedino » Tue, Feb 13, 2018, 2:58 PM UTC

No, no, no.

Google is trying to turn Gmail into a platform.

Re: Bringing AMP to Gmail

#7

Post by therealmarv » Tue, Feb 13, 2018, 2:58 PM UTC

So with AMP for email can I run timer based or mouse movement based modifying email contents??? When yes: spam mails will love it.

Re: Bringing AMP to Gmail

#8

Post by [deleted] » Tue, Feb 13, 2018, 2:59 PM UTC

bluedino wrote: post #6

No, no, no. Google is trying to turn Gmail into a platform.

[deleted]

Re: Bringing AMP to Gmail

#9

Post by dannyw » Tue, Feb 13, 2018, 2:59 PM UTC

With AMP for Email, Google is keeping users within Gmail when when they’re interacting with your website or service.

The strategy of Google / AMP is clear: using its monopoly to convert the open web into properties of Google.

AMP is as “open” as Adobe Flash (Flex, etc) is open. Sure, it may he open source, but it is encumbered by license keys (see: AMP Cache), special privileges (again see: Google search cache), and development totally in control by Google.

Re: Bringing AMP to Gmail

#10

Post by petard » Tue, Feb 13, 2018, 3:00 PM UTC

siavash wrote: post #3

What really are the long term motivations for Google to promote and push AMP so much?

My guess is owning the user time, e.g if you read article via AMP you don't even visit the original website anymore. Same with providing answers directly in the search results.