GoPro has discontinued its developer program
developer.gopro.com
GoPro has discontinued its developer program
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Re: GoPro has discontinued its developer program
#2Why would they do this?
Re: GoPro has discontinued its developer program
#3Why would they do this?
They're getting ready to sell themselves.
https://www.marketwatch.com/story/gopro-shares-pare-huge-los...
Re: GoPro has discontinued its developer program
#4Re: GoPro has discontinued its developer program
#5Why would they do this?
They're finished as a company. They never were able to innovate beyond "it's an HD camera with wifi", and low priced competition ate them up.
Re: GoPro has discontinued its developer program
#6Why would they do this?
They're finished as a company. They never were able to innovate beyond "it's an HD camera with wifi", and low priced competition ate them up.
Exactly, a hundred Chinese companies can pump out cameras like theirs. What they had going for them was their genericized trademark of a name - people calling all action cameras GoPros - which eventually would have or did come back and bite them. Their stock price is less than a tenth what it once was.
Re: GoPro has discontinued its developer program
#7Re: GoPro has discontinued its developer program
#8GoPro's IPO and initial success was inspiring because it didn't seem any kind of specialized camera/video hardware company could exist outside of the smartphone umbrella -- especially after Flip [0] got bought up not long after the first iPhone. But it seems like there was always going to be a hard ceiling for GoPro. Not just because of the continued improvement of smartphone portability and camera features, but because of the limited potential customer base of sports/travel enthusiasts.
Re: GoPro has discontinued its developer program
#9Earlier quoted context omitted.
They're finished as a company. They never were able to innovate beyond "it's an HD camera with wifi", and low priced competition ate them up.
Exactly, a hundred Chinese companies can pump out cameras like theirs. What they had going for them was their genericized trademark of a name - people calling all action cameras GoPros - which eventually would have or did come back and bite them. Their stock price is less than a tenth what it once was.
People are buying Chinese action cameras in such droves? Everyone I know with an action camera owns a GoPro. Something seems amiss to me, though perhaps things are different in California. But then why just these cameras? There are plenty of types of devices that have viable Chinese knockoffs for cheap, yet the non-Chinese brands thrive or at least sustain.
Re: GoPro has discontinued its developer program
#10GoPro's IPO and initial success was inspiring because it didn't seem any kind of specialized camera/video hardware company could exist outside of the smartphone umbrella -- especially after Flip [0] got bought up not long after the first iPhone. But it seems like there was always going to be a hard ceiling for GoPro. Not just because of the continued improvement of smartphone portability and camera features, but beca…
I agree, but disagree there was a hard ceiling for GoPro.
Companies may have an initial success.. but the rest of the world never stands still while they rake in money. Especially not in tech, which gets cheaper every year and can be manufactured fairly easy by competitors.
GoPro had an initial success with their camera.. and it was their duty to expand beyond that into other lines of business and diversify their revenue streams.
When I hear GoPro, I think cameras (like everyone else).. and that was their failure. There's really nothing about the name "GoPro" that is attached to cameras--it only means that because of their marketing and failure to expand. I don't think there's a reason the name GoPro couldn't be put on a variety of high end outdoor gear--surfboards, snowboards, etc. GoPro could easily stand for pro-level/quality outdoor gear.
What's surprising is that they watched other camera manufacturers fail and disappear, and yet didn't pursue other lines vigorously.