Changes to the YouTube Partner Program
youtube-creators.googleblog.com
Changes to the YouTube Partner Program
1–10 of 271 posts
Re: Changes to the YouTube Partner Program
#2Great. /s
I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it.
I get about 1000 views a month, tons of thank yous and make a few dollars.
Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat.
And zero motivation to publish more videos.
The next time I figure out a life-trick[2], I won't bother.
Who subscribes to videos about fixing stuff anyway?
[1] Don't you hate those videos that are 5x longer than necessary? WHY ENCOURAGE THAT?
[2] That fancy French mustard you bought? Don't bother with your hands. You'll need to use a corkscrew to open it.
Re: Changes to the YouTube Partner Program
#3tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization.
1000 subscribers is going to be impossible if your content is niche.
That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe?
Youtube is pivoting to being a TV-replacement.
Re: Changes to the YouTube Partner Program
#4Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…
What's the motivation here then? To stop paying money to one-hit wonders and funnel it only to the professional/serious content producers? I don't really understand why that'd be necessary.
Youtube makes some strange choices with their monetization. I really wonder why they are so obsessed with finely controlling who can profit from producing good content on their platform. Why not let a) the users and b) the advertisers decide this? Who is losing out here, absent their preemptive interventions?
If they keep this up it might highly incentivize a decentralized video platform with a built-in monetization scheme.
Re: Changes to the YouTube Partner Program
#5Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…
What's the motivation here then? To stop paying money to one-hit wonders and funnel it only to the professional/serious content producers? I don't really understand why that'd be necessary. Youtube makes some strange choices with their monetization. I really wonder why they are so obsessed with finely controlling who can profit from producing good content on their platform. Why not let a) the users and b) the adverti…
As a guess, they are moving to implement a much more stringent manual review of monetized channels, and the change to the eligibility criteria is an effort to reduce the number of monetized channels to a number that's more feasible to review. But if that's the case, I wonder why they don't just say it.
>Why not let... the advertisers decide this?
The advertiser's have been pretty clear they want YouTube to be the content police. That's what the big advertiser revolt a few months ago was about.
Re: Changes to the YouTube Partner Program
#6tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.
If you're making So only <1% of impacted channels might be materially affected.
Re: Changes to the YouTube Partner Program
#7Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…
What's the motivation here then? To stop paying money to one-hit wonders and funnel it only to the professional/serious content producers? I don't really understand why that'd be necessary. Youtube makes some strange choices with their monetization. I really wonder why they are so obsessed with finely controlling who can profit from producing good content on their platform. Why not let a) the users and b) the adverti…
No idea. I just met their new criteria for 10000 views before monetization, which should mean I've already been vetted?
Does a company like Google really need human review on videos? With 10k views, their AI/ML should detect what's risky content or not based on what they know about users.
Here's a great video that we'll see less of: https://www.youtube.com/watch?v=vDB2QVEuy60
A well-produced 36 second video on replacing your Corolla's brake light, rather than a 5 minute video going blah blah blah. And I'll never subscribe.
Re: Changes to the YouTube Partner Program
#8tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.
If you're making So only <1% of impacted channels might be materially affected.
Maybe so, but won't there be less incentive for someone new to post some obscure repair video later on, to help the few people who might benefit from it and make a few dollars?
Re: Changes to the YouTube Partner Program
#9tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.
If you're making So only <1% of impacted channels might be materially affected.
It's how I started with Adsense. The $10 a month I started making motivated me to create more and more. Over a few years, I learned what worked and didn't, then started making $1500/month.
$25/year for a video that took <1 hour to make is an excellent investment.
Re: Changes to the YouTube Partner Program
#10tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.
If you're making So only <1% of impacted channels might be materially affected.
Even a trickle is an incentive for some people. But now they are completely disincentivized.
For sure some people will continue regardless but there will be a few who also won't pursue the growth curve [making more quality fixit videos, for example] because getting the traction is getting too hard for their niche.