Fintech UX: How Revolut Won 180K Users in 90 Days by Banking on Trustworthiness

#1

Post by melewi » Mon, Jan 08, 2018, 6:44 AM UTC

Fintech UX: How Revolut Won 180K Users in 90 Days by Banking on Trustworthiness
melewi.net

Re: Fintech UX: How Revolut Won 180K Users in 90 Days by Banking on Trustworthiness

#2

Post by carlmr » Mon, Jan 08, 2018, 2:37 PM UTC

I've been using Revolut for a while now. It's been recommended to me by a friend, and I must say the website and app experience did make the whole thing feel safe. Makes sense.

Re: Fintech UX: How Revolut Won 180K Users in 90 Days by Banking on Trustworthiness

#3

Post by glastra » Mon, Jan 08, 2018, 2:55 PM UTC

The "steps to download app" comparison is biased. For it to be fair, the second one should include the following steps as well: "User goes to phone" and "Hits download/install". If link in the SMS downloads an APK file directly, it's even worse (download, and then install).

I don't know how the workflow would look like on an Apple phone, though.

Edit: I should add that sometimes SMSs take a while to arrive (I'm looking at you, PayPal 2FA). That adds frustration and friction.