Things That Are Trying To Kill Display Ads
1–10 of 59 posts
Re: Things That Are Trying To Kill Display Ads
#2Display ads will die out when it becomes an uneconomical business model.
But, I recently trialled a subscription to The Times (UK) and found they were still deploying banner ads almost to the same degree as non-subscription alternatives.
So, maybe, they are going to be sticking around for a while yet?
Re: Things That Are Trying To Kill Display Ads
#3It's time for display (or, for that matter, all) ads to die. Web pages are unusable without adblockers, because otherwise ads will annoy you more and more to the point of throwing your machine out of the window...
It is the greed of a few in our industry that has made the lives of everyone else pretty miserable.
Re: Things That Are Trying To Kill Display Ads
#4I worry that efforts to kill display ads are going to kill independent publishers and leave only corporate-sponsored publishers pushing biased articles - a situation which I'd dislike slightly more than display ads.
Re: Things That Are Trying To Kill Display Ads
#5Reading this article just makes me want to rent a bunch of cloud instances or something and set up a bunch of bots to contribute to more "ad fraud". Burn those ad money, as fast and as much as possible.
Re: Things That Are Trying To Kill Display Ads
#6Reading this article just makes me want to rent a bunch of cloud instances or something and set up a bunch of bots to contribute to more "ad fraud". Burn those ad money, as fast and as much as possible.
That's fine, but don't forget it pays for the bulk of journalism globally. What's your alternative revenue model?
Re: Things That Are Trying To Kill Display Ads
#7Reading this article just makes me want to rent a bunch of cloud instances or something and set up a bunch of bots to contribute to more "ad fraud". Burn those ad money, as fast and as much as possible.
That's fine, but don't forget it pays for the bulk of journalism globally. What's your alternative revenue model?
Subscription. Paper copies. Can't compete? Not my problem.
Re: Things That Are Trying To Kill Display Ads
#8Reading this article just makes me want to rent a bunch of cloud instances or something and set up a bunch of bots to contribute to more "ad fraud". Burn those ad money, as fast and as much as possible.
I want to tell you that it's pretty much useless for the much bigger guys.
There are a few services that help track IPs that view and click ads on a global basis. They are backed by ML algos that can determine with a high rate of accuracy whether it's fraud or not.
Using some of the reputable services, the advertiser can go back to the network and request refunds due to the fraudulent clicks.
So if you did do this, you'd only be hurting the smaller players who rely on ads to fund their ventures.
Re: Things That Are Trying To Kill Display Ads
#9There are many problems with the state of online advertising today. First of all, far too many online ads are actually fraudulent. They are either advertising dubious products, like penis enlargements pills or lose weight fast, or are click-baits for other ad-loaded pages. And of course, there is malware served along with the ads. And the remaining more or less legit ads are damn annoying.
So for me, I try very hard not to click on any online ads. It has come to the point where I consider a product dubious, if it appears in online ads - the exact contrary from what ads try to achieve.
The only way out of this I can see is, if web sites stop just using random ad networks, but get active in the selection and placement of ads on their sites. Large publications should run their ad departments - like any printed magazines and newspapers always did - and place selected ads in the content and also host them themselves. Smaller sites might require the help of ad providers to make a living, but I see them also in the responsibiltiy of selecting the ad provider to ensure only acceptable ads on their site. This might mean that some sites are not profitable any more, but far too many sites exist which are basically serving ads and no real content of their own.
To make me accept online ads again, the people doing the advertising first of all have to regain my trust.
Re: Things That Are Trying To Kill Display Ads
#10Reading this article just makes me want to rent a bunch of cloud instances or something and set up a bunch of bots to contribute to more "ad fraud". Burn those ad money, as fast and as much as possible.
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