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Tumblr CEO David Karp is stepping down from the company

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Re: Tumblr CEO David Karp is stepping down from the company

#3
post #2

https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb8... Seems like this might have something to do with it.

Wow, that New Posts chart is brutal. This nearby link[1] seems to claim that Yahoo failed to "not screw it up", but the details are extremely vague. I'm unclear what could have caused such a dramatic reversal. ~Everyone left, but why? What changed?

[1] https://qz.com/735583/

Re: Tumblr CEO David Karp is stepping down from the company

#4
post #3
post #2

https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb8... Seems like this might have something to do with it.

Wow, that New Posts chart is brutal. This nearby link[1] seems to claim that Yahoo failed to "not screw it up", but the details are extremely vague. I'm unclear what could have caused such a dramatic reversal. ~Everyone left, but why? What changed? [1] https://qz.com/735583/

I think part of the problem was the content began to congeal into the same kinds of posts. Even the exact same posts. The reblog feature meant a lot of content was just being endlessly re-posted, sometimes with a comment and sometimes not.

So there were much fewer unique posts, and thus less reason/interest to invest time into making new posts.

At least this was my perception as a somewhat regular user among friends several years ago and why I ended up stopping using the platform.

Re: Tumblr CEO David Karp is stepping down from the company

#6
Tumblr was the easiest way to setup a simple stream-of-photos blog, so I used it often.

I recently moved all of my "blogs" off of it because visiting one slowed desktop browsers to a crawl, and literally crashed mobile browsers. Dev tools showed a minimum of 20MB transferred when visiting my site, and it quickly ran up to 60+MB if you touched the scrollbar.

That is a lot of prefetching.

Just visiting tumblr.com while not logged in currently transfers 8MB, and displays a content-less landing page.

Re: Tumblr CEO David Karp is stepping down from the company

#7
post #3
post #2

https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb8... Seems like this might have something to do with it.

Wow, that New Posts chart is brutal. This nearby link[1] seems to claim that Yahoo failed to "not screw it up", but the details are extremely vague. I'm unclear what could have caused such a dramatic reversal. ~Everyone left, but why? What changed? [1] https://qz.com/735583/

Anecdotal opinion ahead, but from someone who's been an avid user since 2010-12-ish (in a variety of scenes but mostly in illustration).

Personally, it's felt like a death of a thousand cuts. Tumblr was a gift to people who wanted one place to share "fandom" material whether it be fanart, fic, various graphics - basically a great place to land when livejournal/dreamwidth started going, and as someplace a little more personal and "warm" than twitter. There's been an ongoing harassment problem in recent years (similar to what twitter is facing) that didn't help, and tumblr's user base feels more anti-corp than most social media platforms, so the Yahoo buyout probably hurt it worse than usual. Pair that with the invasive advertisement "tweaks" (the algorithm-based feed was a nasty change for small creators like myself; it's not something that a third-party extension like xkit can get rid of easily) and the rise of alternatives like mastodon - and they've got a problem.

I still think tumblr has a lot of potential - it's still my favorite platform for the "fandom" scene and as an amazingly versatile platform for illustration/animation portfolios (ie a cleaner version of blogspot) - but I'm not optimistic these days.

Re: Tumblr CEO David Karp is stepping down from the company

#9
Did anyone really think that with a Yahoo acquisition this would go any other way? Great for the original Tumblr team getting their probably deserved payday, not much else.

I did love how Tumblr embraced the mess of custom styling etc they supported - was refreshing to visit a crowd driven site where everyone's profile isn't the same stale standard template.

Re: Tumblr CEO David Karp is stepping down from the company

#10
post #2

https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb8... Seems like this might have something to do with it.

> Yahoo has written down $712 million of the original $990 million that it paid for Tumblr Brutal

I take it you didn't see the MS write down of Nokia mobile phones. Over ten times that, 7.6 billion USD: https://www.theverge.com/2015/7/8/8910999/microsoft-job-cuts...

Worse than brutal, a shame. And Windows Phone 8.1 was actually a good platform. I'm back on iOS, and it feels like being kicked back to the 20th century.

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