We could build something revolutionary: how tech set underground music free
1–10 of 19 posts
Re: We could build something revolutionary: how tech set underground music free
#2Very interesting article- I do think Chance the Rapper is an outlier but still a potentially repeatable business model for the 'next' star.
Interestingly it requires the artists to be digital/business savvy which may select for those artists over those with better music, but that's always been the case to an extent.
Re: We could build something revolutionary: how tech set underground music free
#3Absolutely nothing in that article is related to underground at all. From the styles of music through to the VC-funded platforms.
Underground is record labels owned by a couple of friends pressing 250 records globally and distributing them by any means possible.
Underground is people putting all their spare money into putting on parties/gigs in obscure venues for the 100 other people in their city that like their particular niche of music/art.
Underground is not sitting in your room recording lip-sync videos and then sending them out over a platform used by millions.
Re: We could build something revolutionary: how tech set underground music free
#4Absolutely nothing in that article is related to underground at all. From the styles of music through to the VC-funded platforms. Underground is record labels owned by a couple of friends pressing 250 records globally and distributing them by any means possible. Underground is people putting all their spare money into putting on parties/gigs in obscure venues for the 100 other people in their city that like their par…
Damm right!
Re: We could build something revolutionary: how tech set underground music free
#5Absolutely nothing in that article is related to underground at all. From the styles of music through to the VC-funded platforms. Underground is record labels owned by a couple of friends pressing 250 records globally and distributing them by any means possible. Underground is people putting all their spare money into putting on parties/gigs in obscure venues for the 100 other people in their city that like their par…
Right on!
Re: We could build something revolutionary: how tech set underground music free
#6Summary:
if you are an artist performing live shows and you are interested in building a cult of followers you can do so, and no one will stop you. If your performances and merchandise fees break through a threshold of profitability, you are designated a success. You can use digital tools like YouTube and Facebook to do this, but engagement is low. There are new companies and digital tools that are building engagement by facilitating addiction and game mechanics to make artists money. Record companies are bad, and they are not the way forward.
Re: We could build something revolutionary: how tech set underground music free
#7Absolutely nothing in that article is related to underground at all. From the styles of music through to the VC-funded platforms. Underground is record labels owned by a couple of friends pressing 250 records globally and distributing them by any means possible. Underground is people putting all their spare money into putting on parties/gigs in obscure venues for the 100 other people in their city that like their par…
"underground" is as subjective as "That's a great song!". It's all a matter of individual opinion.
Re: We could build something revolutionary: how tech set underground music free
#8Absolutely nothing in that article is related to underground at all. From the styles of music through to the VC-funded platforms. Underground is record labels owned by a couple of friends pressing 250 records globally and distributing them by any means possible. Underground is people putting all their spare money into putting on parties/gigs in obscure venues for the 100 other people in their city that like their par…
Here's half a million songs going back a few decades by a community of artists so underground they don't even play gigs.
Re: We could build something revolutionary: how tech set underground music free
#9Absolutely nothing in that article is related to underground at all. From the styles of music through to the VC-funded platforms. Underground is record labels owned by a couple of friends pressing 250 records globally and distributing them by any means possible. Underground is people putting all their spare money into putting on parties/gigs in obscure venues for the 100 other people in their city that like their par…
"underground" is as subjective as "That's a great song!". It's all a matter of individual opinion.
No. „underground“ is the antithesis to „mainstream“. Both are words and part of english language. It is not all down to individual opinion.
Re: We could build something revolutionary: how tech set underground music free
#10Earlier quoted context omitted.
"underground" is as subjective as "That's a great song!". It's all a matter of individual opinion.
No. „underground“ is the antithesis to „mainstream“. Both are words and part of english language. It is not all down to individual opinion.
Okay - let's play. How many people need to hear a song or artist for them to be designated "mainstream"?