Why the Travel Industry Fears Crypto-Currency

FYI This is an advertisement pushing a token on the eth block chain for hotel rewards.

Click-bait title and article about nothing. Most written text is obvious to anyone who travels even once a year. I stopped reading when article started to tell about hotel loyalty schemes, right after declaring they are uninteresting things of past.

Indeed. Not to mention that the article entirely fails to make its case. The whole premise of the system seems to be to eliminate fraud in a universal hotel rewards scheme by tying points to payments by ethereum. Not only does that require every participating hotel to accept payments in ethereum and only in ethereum - which seems like a huge, show-stopping, give-up-and-try-something-else precondition for success - but I don't see why a bad actor couldn't simply refund the payments out of band, leaving the beneficiary with the points. It is trivially worked around.

Best of luck to the guy, but I don't like this company's chances.