World's largest advertiser cut spending on digital ads by +$100M – sales up
businessinsider.com
World's largest advertiser cut spending on digital ads by +$100M – sales up
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Re: World's largest advertiser cut spending on digital ads by +$100M – sales up
#2Significant that these were probably ads that didn't drive you to an online purchase. Just ones that were supposed to boost your brand and culminate in a purchase later, maybe offline.
Results would be hard to gauge if you do a lot of that. Like running brand awareness on TV, radio, billboards, and online...for the same product. Which one is working?
Re: World's largest advertiser cut spending on digital ads by +$100M – sales up
#3Significant that these were probably ads that didn't drive you to an online purchase. Just ones that were supposed to boost your brand and culminate in a purchase later, maybe offline. Results would be hard to gauge if you do a lot of that. Like running brand awareness on TV, radio, billboards, and online...for the same product. Which one is working?
That has always been the rub.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922)
Of course, Wanamaker did not really know what percent of his advertising worked either.