Reality: Old Spice sales are down since ad campaign began
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Re: Reality: Old Spice sales are down since ad campaign began
#2Isn't it way too early to tell what the effects of the campaign are?
I for one had never heard of Old Spice before, still haven't actually seen their product (not so prevalent here), but I do look out for it when I go to buy deodarant, since I want to try it out.
Re: Reality: Old Spice sales are down since ad campaign began
#3> perfect example of the male body
Ha! I must spend too much time around weightlifters/powerlifters. He looked a little scrawny to me.
Another interesting case of internet popularity not translating into sales was "Snakes on a Plane". From wikipedia:
""" Due to the Internet hype surrounding the film, industry analysts estimated the film's opening box office to be between US$20 million and US$30 million.[4] While Snakes on a Plane did narrowly beat Talladega Nights: The Ballad of Ricky Bobby for the number one position during its opening weekend, it did not meet these estimates and grossed only $US15.25 million in its opening days, a disappointment for New Line Cinema. ""
Re: Reality: Old Spice sales are down since ad campaign began
#4Isn't it way too early to tell what the effects of the campaign are? I for one had never heard of Old Spice before, still haven't actually seen their product (not so prevalent here), but I do look out for it when I go to buy deodarant, since I want to try it out.
Last time I "tried" Old Spice I got a rash. They make crappy deodorant. It's okay if you're used to it but if you switch prepare for the worst. For some reason I've found this to be more common with Old Spice rather than any other deodorant brand.
Re: Reality: Old Spice sales are down since ad campaign began
#5In all fairness to the team behind this, they're obviously trying to cross the product over into a new demographic. If Old Spice's existing demographic is dying off, there can be a huge payoff if they succeed in making it hip and ironic. Remember the Black Label campaigns in the 90s? That succeeded in turning a moribund beer brand into a hip brand. It's worth swinging the bat a few times over the next five years to see if they can do something with Old Spice.
Re: Reality: Old Spice sales are down since ad campaign began
#6Forbes contradicts this (http://tinyurl.com/2exqhg7). Here's the quote...
And, perhaps, persuasive. Total sales for Old Spice body wash at supermarkets, drugstores and mass market retailers excluding Wal-Mart were up 16.7% in the 52-week period ending June 13, according to SymphonyIRI Group, a Chicago-based market research firm.
So the yahoo article is singling out the one sub-brand of body wash in the Old Spice Man's hand (which is down) but the brand itself seems to be up. Now I don't know about the rest of you but I didn't even notice what specific type of Old Spice Body Wash he was holding and I don't think others had either. So I don't think that specific sub-brand's falling sales reflect on the ads at all.
(To give the appropriate plug I actually found the forbes link via this site: http://tinyurl.com/27d9aer)
Re: Reality: Old Spice sales are down since ad campaign began
#7> perfect example of the male body Ha! I must spend too much time around weightlifters/powerlifters. He looked a little scrawny to me. Another interesting case of internet popularity not translating into sales was "Snakes on a Plane". From wikipedia: """ Due to the Internet hype surrounding the film, industry analysts estimated the film's opening box office to be between US$20 million and US$30 million.[4] While Snak…
While I admire powerlifters, I wouldn't consider an extremely muscular body aesthetically perfect. My man crush is on athletes who are muscular but not extremely so, like Greg Louganis, Rafer Johnson, or Roger Federer.
Federer can carry my bags any day ;-)
Re: Reality: Old Spice sales are down since ad campaign began
#8Isn't it way too early to tell what the effects of the campaign are? I for one had never heard of Old Spice before, still haven't actually seen their product (not so prevalent here), but I do look out for it when I go to buy deodarant, since I want to try it out.
Last time I "tried" Old Spice I got a rash. They make crappy deodorant. It's okay if you're used to it but if you switch prepare for the worst. For some reason I've found this to be more common with Old Spice rather than any other deodorant brand.
What do you mean with "tried"? What did you actually do with it?
Re: Reality: Old Spice sales are down since ad campaign began
#9My first instincts are to assume this is a "post hoc ergo propter hoc" statement. Just because sales are falling doesn't mean the commercial is ineffective. After all, how do you know that sales wouldn't be down 14% without the ads?
Re: Reality: Old Spice sales are down since ad campaign began
#10Either way, when your ad campaign is the most remarkable thing about your product you still have a problem.