SEO for Software Companies
kalzumeus.com
SEO for Software Companies
1–10 of 15 posts
Re: SEO for Software Companies
#2This was a conference presentation for mostly folks who had never heard of me, so it has substantial overlap with what I've written about SEO. Still, if you haven't seen it it is new to you.
Folks seem to have liked it, so I'm happy.
If you have any questions, feel free to ask and I'll get back after the next presentation is over.
Re: SEO for Software Companies
#3It seems like content that can be bought for 2.2 cents/word is exactly the kind of content that isn't "competitively defensible".
Any ideas for scaling the creation of higher-quality content? Ghostwriting and editing, perhaps? Interviews with domain experts instead of pieces written by domain experts?
Re: SEO for Software Companies
#4I think the authors of these SEO blogs should come clean at the end of the article about the real purpose of the article - SEO.
Re: SEO for Software Companies
#5It seems like content that can be bought for 2.2 cents/word is exactly the kind of content that isn't "competitively defensible". Any ideas for scaling the creation of higher-quality content? Ghostwriting and editing, perhaps? Interviews with domain experts instead of pieces written by domain experts?
It's not completely defensible, but it's not a lyrics site either because they'd have to write the bingo card generator too.
The point seems to be to relate the content back to something else you own that nobody else has built yet.
Re: SEO for Software Companies
#6It seems like content that can be bought for 2.2 cents/word is exactly the kind of content that isn't "competitively defensible". Any ideas for scaling the creation of higher-quality content? Ghostwriting and editing, perhaps? Interviews with domain experts instead of pieces written by domain experts?
It's not completely defensible, but it's not a lyrics site either because they'd have to write the bingo card generator too. The point seems to be to relate the content back to something else you own that nobody else has built yet.
Yeah, you're right. By combining generic content with domain expertise (in the form of software), Patrick has created content that is defensible.
What I was wondering, though, is if he had any ideas for creating defensible content at scale w/o a software tie-in--like having articles ghostwritten based on outlines by domain experts.
Re: SEO for Software Companies
#7It seems like content that can be bought for 2.2 cents/word is exactly the kind of content that isn't "competitively defensible". Any ideas for scaling the creation of higher-quality content? Ghostwriting and editing, perhaps? Interviews with domain experts instead of pieces written by domain experts?
It seems like content that can be bought for 2.2 cents/word is exactly the kind of content that isn't "competitively defensible".
One thing that I've had some success with for a client is "Here's graph N out of the 1,200 that Patrick extracted from government data. Write the story told by the graph. Focus on X, Y, and Z."
In that case the words aren't really the attraction -- the attraction is the data (pulled out of a government CSV file that interested people can't possibly make sense out of) and the presentation of data on the website. The words are just a crutch for Google so that it knows that a bar for X being three times taller than the bar for Y actually has meaning.
Re: SEO for Software Companies
#8I think the authors of these SEO blogs should come clean at the end of the article about the real purpose of the article - SEO.
I know a lot of ways of getting a backlink which don't involve flying from Japan to Texas. (I went to learn stuff and socialize with folks who helped me get my business off the ground several years ago. I presented because I'm fairly decent at this topic and helping people gives me warm fuzzies.)
Re: SEO for Software Companies
#9Earlier quoted context omitted.
It's not completely defensible, but it's not a lyrics site either because they'd have to write the bingo card generator too. The point seems to be to relate the content back to something else you own that nobody else has built yet.
Yeah, you're right. By combining generic content with domain expertise (in the form of software), Patrick has created content that is defensible. What I was wondering, though, is if he had any ideas for creating defensible content at scale w/o a software tie-in--like having articles ghostwritten based on outlines by domain experts.
Pick a niche, any niche (though one that I'd grok well would be better). I'll give you an example or two.
Re: SEO for Software Companies
#10I like the advice (find out what your audience is searching for and write that content), though I'm not a big fan of building a ton of throwaway content ala Demand Media.
That aside, it sounds like your teacher connection is working really well!
What type of advice would you give a business with a less niche focus to try and find good keywords to write for?
For example, my salon is called "Bloom Beauty Lounge" and the site is http://bloombeautylounge.com/
99% of our keywords coming in are either 'Bloom Beauty Lounge' or 'Bloom Salon Lounge' or 'Bloom NYC Salon.'
I really feel like our google offering could be stronger, but I'm wondering if writing yet another blog post about "how to layer haircuts" is really the best way to go about it.
Any advice?