Sideproject Marketing
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Sideproject Marketing
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Re: Sideproject Marketing
#2[deleted]
Re: Sideproject Marketing
#3Ton of examples of this stuff from the last 6 or 7 years, some onsite and some standalone, including:
- Hubspot's website grader: https://website.grader.com/
- Leadpages' landing page grader: https://www.leadpages.net/landing-page-grader
- Grammarly's plagiarism checker: https://www.grammarly.com/plagiarism-checker
- Coschedule's headline analyzer: https://coschedule.com/headline-analyzer
- UserTesting's "Peek": https://peek.usertesting.com/
- Berklee's online guitar tuner: https://online.berklee.edu/guitar-tuner
Re: Sideproject Marketing
#4Ton of examples of this stuff from the last 6 or 7 years, some onsite and some standalone, including: - Hubspot's website grader: https://website.grader.com/ - Leadpages' landing page grader: https://www.leadpages.net/landing-page-grader - Grammarly's plagiarism checker: https://www.grammarly.com/plagiarism-checker - Coschedule's headline analyzer: https://coschedule.com/headline-analyzer - UserTesting's "Peek": http…
Oh boy, the shit marketers do to get our emails…
Re: Sideproject Marketing
#5Loos like http://logodust.com is one of their side projects that sends traffic to their core http://fairpixels.pro unlimited UI design service. Love the strategy
Re: Sideproject Marketing
#6Ton of examples of this stuff from the last 6 or 7 years, some onsite and some standalone, including: - Hubspot's website grader: https://website.grader.com/ - Leadpages' landing page grader: https://www.leadpages.net/landing-page-grader - Grammarly's plagiarism checker: https://www.grammarly.com/plagiarism-checker - Coschedule's headline analyzer: https://coschedule.com/headline-analyzer - UserTesting's "Peek": http…
Oh boy, the shit marketers do to get our emails…
You've got to market your product if you want people to know about it. Assuming you're a hacker/maker, just building a product and hoping people will magically find it isn't a real strategy.
Re: Sideproject Marketing
#7Ton of examples of this stuff from the last 6 or 7 years, some onsite and some standalone, including: - Hubspot's website grader: https://website.grader.com/ - Leadpages' landing page grader: https://www.leadpages.net/landing-page-grader - Grammarly's plagiarism checker: https://www.grammarly.com/plagiarism-checker - Coschedule's headline analyzer: https://coschedule.com/headline-analyzer - UserTesting's "Peek": http…
Oh boy, the shit marketers do to get our emails…
"Oh boy, the shit consumers click on...."
At one of my old jobs we had this annoying offer that appeared all over the site; it was confusing, convoluted, and presented in obnoxious ways. We all (marketing folks) hated it. Every damn time we experimented with turning it off, revenue went down.
"If only users would stop clicking the damn thing and stop handing money over to us because of that click, we could finally turn it off!!"
(A bit of an oversimplification, as I know it did some damage to the brand. But the point still stands: Most marketers today live and die by testing -> measuring -> dumping money/effort into anything that catches fire. We're not going to continue using tactics that don't produce, which means that in many cases user behavior drives our decision making.)
Re: Sideproject Marketing
#8Earlier quoted context omitted.
Oh boy, the shit marketers do to get our emails…
"Oh boy, the shit consumers click on...." At one of my old jobs we had this annoying offer that appeared all over the site; it was confusing, convoluted, and presented in obnoxious ways. We all (marketing folks) hated it. Every damn time we experimented with turning it off, revenue went down. "If only users would stop clicking the damn thing and stop handing money over to us because of that click, we could finally tu…
> in many cases user behavior drives our decision making.
Don't be too trusting of this.
From the perspective of lead segmentation I've seen countless examples of:
1.) We need a high/medium/low split so we know how to prioritize our efforts.
2.) Select something entirely based on a gut feeling and split on that.
3.) Put our best people on the high list.
4.) High list performs better, so cement #2 as our "scientific" policy that is "backed by data".
Re: Sideproject Marketing
#9Earlier quoted context omitted.
Oh boy, the shit marketers do to get our emails…
You've got to market your product if you want people to know about it. Assuming you're a hacker/maker, just building a product and hoping people will magically find it isn't a real strategy.
You mean my side project, superawesomecrazyfuntime.heroku.com, will never make money unless I tell people about it!? How absurd, good day sir... I say good day.
Re: Sideproject Marketing
#10We often refer to this practice as engineering-as-marketing.
It works, for all sorts of obvious reasons.