Atlassian announces new logo

#1

Post by aupright » Mon, Sep 11, 2017, 4:21 PM UTC

Atlassian announces new logo
atlassian.com

Re: Atlassian announces new logo

#2

Post by insteadof » Mon, Sep 11, 2017, 4:43 PM UTC

That new logo looks like fingertips.

Does this mean they've also done away with all caps on JIRA? Or was that changed a while ago?

Re: Atlassian announces new logo

#3

Post by cpeterso » Mon, Sep 11, 2017, 4:44 PM UTC

This logo makes me feel very uncomfortable because it looks like an X-Acto knife slicing a thumb. <:o

Re: Atlassian announces new logo

#4

Post by richardwhiuk » Mon, Sep 11, 2017, 4:46 PM UTC

Companies talking about their new logos are the most self absorbed thing possible.

Re: Atlassian announces new logo

#5

Post by eps » Mon, Sep 11, 2017, 4:47 PM UTC

"We need a gradient"

Very few logos use gradients to their benefit and this is not one of them.

Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part.

The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people.

I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase.

EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark.

Re: Atlassian announces new logo

#6

Post by JustAnotherPat » Mon, Sep 11, 2017, 4:48 PM UTC

Do they really have to jazz it up with all this bluster? Can't they just say, somebody told us the logo must be the letter A, can you make it look pretty?

Re: Atlassian announces new logo

#7

Post by sitepodmatt » Mon, Sep 11, 2017, 4:48 PM UTC

What is fiverr's refund policy if not happy with the quality of the deliverable?

Re: Atlassian announces new logo

#8

Post by banned1 » Mon, Sep 11, 2017, 4:49 PM UTC

At least this is a little more creative than HP Enterprise's "new" logo:

https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4...

I wonder how many $Ms that cost.

Re: Atlassian announces new logo

#9

Post by eps » Mon, Sep 11, 2017, 5:01 PM UTC

banned1 wrote: post #8

At least this is a little more creative than HP Enterprise's "new" logo: https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4... I wonder how many $Ms that cost.

That's a _superb_ logo actually.

It's a shape of a racked server + an usual, but fitting choice of color. It's instantly recognizable and versatile as hell.

Re: Atlassian announces new logo

#10

Post by sitepodmatt » Mon, Sep 11, 2017, 5:08 PM UTC

eps wrote: post #9

banned1 wrote: post #8

At least this is a little more creative than HP Enterprise's "new" logo: https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4... I wonder how many $Ms that cost.

That's a _superb_ logo actually. It's a shape of a racked server + an usual, but fitting choice of color. It's instantly recognizable and versatile as hell.

I like it but will people know what a physical server looks like in the future, kids dont understand the save button (floppy disk) today.