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3D Coke Sign in Times Square [video]

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Re: 3D Coke Sign in Times Square [video]

#2

Post by pluma »

This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis.

The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because of a failed actuator.

It's more of a clever hack of 2D technology than an actual advancement in 3D technology like the title might lead someone to believe.

Re: 3D Coke Sign in Times Square [video]

#6

Post by tyingq »

pluma wrote: post #2

This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis. The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because o…

Here's a post with better detail, videos of testing the system, etc. It's pretty much what you described. https://hackaday.com/2017/09/02/coca-colas-new-3d-times-squa...

Re: 3D Coke Sign in Times Square [video]

#7

Post by sarreph »

pluma wrote: post #2

This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis. The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because o…

> This is a cool effect but it looks like it's mechanical

Well, yes, it is mechanical. While I agree with you that this isn't what you would normally class as '3D' it still has a z-axis component; so perhaps it qualifies for 2.5D?

Nonetheless, I haven't seen mainstream advertising done like this before and the applications of this (more creative visual / mechanical syncs) are really exciting.

Re: 3D Coke Sign in Times Square [video]

#8

Post by phjesusthatguy3 »

tyingq wrote: post #6
pluma wrote: post #2

This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis. The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because o…

Here's a post with better detail, videos of testing the system, etc. It's pretty much what you described. https://hackaday.com/2017/09/02/coca-colas-new-3d-times-squa...

I'd propose replacing the original link with this one, since there's information about how this display was put together, in addition to a link to the posted video.

Re: 3D Coke Sign in Times Square [video]

#10

Post by BatFastard »

sarreph wrote: post #7
pluma wrote: post #2

This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis. The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because o…

> This is a cool effect but it looks like it's mechanical Well, yes, it is mechanical. While I agree with you that this isn't what you would normally class as '3D' it still has a z-axis component; so perhaps it qualifies for 2.5D? Nonetheless, I haven't seen mainstream advertising done like this before and the applications of this (more creative visual / mechanical syncs) are really exciting.

It is fun to watch, but its really just the uniqueness that makes it special. I personally dont see this getting wide spread use.
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