Snap sold fewer than 42K Spectacles, down 35% in Q2
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Snap sold fewer than 42K Spectacles, down 35% in Q2
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Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#2Literally, the only people I saw talking about those stupid glasses were people trying to shill the IPO online.
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#3I'm very surprised how feminine this design is. It has strong overtures towards 50's cat-eye frames and looks exclusively marketed to women. I just ran through all the media/PR stuff I could find for this and can't find any official photos of a man wearing them. I wonder if they would have better luck also selling a male-fashion oriented model. This isn't a hypothetical as I would probably pick these up for ease of vacation photos/videos, especially for those of us with active children who are difficult to photograph well. I'd much rather wear these on a boat than try to take a video or photo with my $700 smartphone begging to end up on the bottom of the Atlantic.
Most of the reviews on amazon are from men and most of those complain about the style or being too small, so clearly men were very motivated to buy this product.
I think there's a fundamental marketing mistake here with wearable cameras. Its not really going to appeal to sexy instagram addicts who can't selfie with them, but to busy parents and older people, especially those with limited mobility or inability to quickly pull out a smartphone. I think its obvious that those kinds of markets don't bring in SV money, so here we are pretending women actually want to buy and wear these ridiculous looking things all day. Sorry, but the huge graphics around the lens mar an otherwise tasteful design. Clearly the market chose against this concept.
I'm also skeptical an always facing camera, be it on glasses, wearable watch/pedant, etc will ever be socially acceptable. Apparently, the Google Glasses problem hasn't been solved yet and may not ever be solved in the consumer space.
>Snaps from Spectacles do not directly go to your phone. You can save Snaps taken with Spectacles to your phone by exporting them from Snapchat Memories to your Camera roll
Also the implementation sounds wonky. I'm guessing this is a iOS limitation? On Android you should be able to write directly to the camera folder.
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#4I'm very surprised how feminine this design is. It has strong overtures towards 50's cat-eye frames and looks exclusively marketed to women. I just ran through all the media/PR stuff I could find for this and can't find any official photos of a man wearing them. I wonder if they would have better luck also selling a male-fashion oriented model. This isn't a hypothetical as I would probably pick these up for ease of v…
You seem to be getting down-voted, maybe by the feminine comment, but you're right; it's clear that their marketing is towards women (https://www.spectacles.com/), and they're missing a huge market. (Why not two styles?)
Edit: Imagine if they would've had a male styled version, and tried to get Kanye West, or some other pop/style star wearing them.
Huge miss.
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#5[deleted]
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#6Based on my brief exposure, Spectacles is a very polished product. Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech: the purchase experience at a super-cute vending machine that displays a rendering of the glasses on your face; the yellow carrying case that doubles as extra battery for the glasses; the effortless installation experience; even the round video that invites peeking to discover hidden content at the edges.
I don't think Snap deserved their IPO valuation, and the company is uninvestable anyway because of the share structure that locks voting power forever away from common stock holders. But I'll be sad if Snap goes away because they're so different from everybody else in this space.
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#7Can you use these without uploading to Snapchat? I wouldn't mind getting one just for making videos. (Or is there a better glasses product for that?)
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#8They may need to have better marketing, like have an ad that mentions it in the app. I didn't know that Spectacles are selling on Amazon now and I don't believe many people know either. I think most assume that they're still being sold at those exclusive kiosks.
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#9I don't understand the target audience. The reason smartphones are so popular, is because they do basically EVERYTHING for the common person. They aren't going to carry around another silly device to take pics, that was called a camera, and we see how popular those are now. For anyone that is serious, they are already carrying separates.
Re: Snap sold fewer than 42K Spectacles, down 35% in Q2
#10Can you use these without uploading to Snapchat? I wouldn't mind getting one just for making videos. (Or is there a better glasses product for that?)
Even if Snap closes you in to use the Snapchat app with the glasses, you don't have to upload the snaps anywhere. You can just save it to your phone like an ordinary camera app.