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Side Project Marketing Checklist

sideprojectchecklist.com

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Re: Side Project Marketing Checklist

#2
Perhaps replace both subscription forms with a single link in the header? They take too much space and are distracting.

I'd also reduce font sizes. This is not a presentation page, but an information dump. The more there fits on a single page, the better.

Re: Side Project Marketing Checklist

#3
AARRR[1] is a good framework for your side project too, it makes you start thinking in the basic questions you should know how to answer.

The tools and implementation choices are less important IMO, for some things you could event start with a google drive doc if that makes you move forward faster.

[edit] Here a playlist from Google on how to implement AARRR in Firebase[2]

[1] https://www.slideshare.net/dmc500hats/startup-metrics-for-pi...

[2] https://www.youtube.com/playlist?list=PLl-K7zZEsYLnslvfInomP...

Re: Side Project Marketing Checklist

#6
It starts off nice, but past the blog part, it seems to just be mixing some low quality things with the high quality stuff.

Something like "Attend meetups or conferences for your target market" can be extremely dangerous because this is a great way to spend a lot of time accomplishing nothing just to tick something off the list. Whereas something like "cold calling 20 customers" is so important it should be in bold.

I would recommend this to be a list of marketing ideas depending on your phase, rather than an actual checklist of things to do.

Re: Side Project Marketing Checklist

#7
post #6

It starts off nice, but past the blog part, it seems to just be mixing some low quality things with the high quality stuff. Something like "Attend meetups or conferences for your target market" can be extremely dangerous because this is a great way to spend a lot of time accomplishing nothing just to tick something off the list. Whereas something like "cold calling 20 customers" is so important it should be in bold.…

it depends from the market. Cold calling can be effective in the us but should be done with a lot of attention in Germany for example, or Europe in general. Here we are all much more skeptical towards companies or individuals that call you to offer something. Most of the time, even if the call is perfectly crafted and polite you would be perceived as an obnoxious spammer. Didn't want to diminish your comment, because I agree completely, but I think it's important to point that out for readers who might not operate in the States
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