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Designing a Bottle

blog.soylent.com

1–10 of 151 posts

Re: Designing a Bottle

#2
Same! Complete! Nutrition! More efficient!

Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

Re: Designing a Bottle

#4
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

Hey now. Soylent is a perfectly cromulent Ensure knockoff. ;)

Re: Designing a Bottle

#5
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

Soylent Cafe is almost exclusively sold online by the dozen, so a bottle that's more space-efficient and resistant to shipping damage is a tangible benefit to customers.

Re: Designing a Bottle

#6
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

Soylent Cafe is almost exclusively sold online by the dozen, so a bottle that's more space-efficient and resistant to shipping damage is a tangible benefit to customers.

Yeah they are the first company to look at that problem :-|

Re: Designing a Bottle

#7
I normally really enjoy insight into product design, but this whole thing seems a little masturbatory. Braun's designs were great because other people recognized that they were smart and simple. It seems like Soylent is squarely aiming for the hipster market (I'm not really sure what else to call it) where people praise an extraordinary effort regardless of if the end result is noticeably better.

I'm not saying the bottle design work wasn't better or that the product doesn't benefit from it, but the write-up about it has this sense of self-satisfaction that puts a bad taste in my mouth (completely disconnected from the taste of the actual product which I can't really comment on).

Re: Designing a Bottle

#8
Wouldn't a Boxed Soylent (sealed bladder in a box like boxed wine) be most efficient for shipping to consumer, and most efficient for consumption? If they are really trying to optimize every aspect, that seems like the solution (from my armchair!). My first thought when seeing the headline was "oh boy, Silicon Valley has been shopping something in a bottle for 1 year now, and now they're experts in bottle packaging innovation, but I was pleasantly surprised by the write up. They identified problems unique to their product and addressed them. Nothing earth shattering glass, but also not settling for status quo. It's minor but non-trivial, and it speaks to the attitude of the overall product. I've been keeping Soylent around as a healthy meal-in-a-pinch option and I really enjoy it, plain flavor and all. Super filling, tastes like a plant-y pancake batter.

Re: Designing a Bottle

#9
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

It does seem like they're trying to create a following like Apple. Instead of letting the work speak for itself, though, Soylent seems to think that they can incite that kind of appreciation.
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