How Facebook has used Instagram to beat Snapchat
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Re: How Facebook has used Instagram to beat Snapchat
#2Careful.
Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected.
Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glossy stories) I am not so sure about Instagram's long-term success.
Snapchat has still a much better feature set plus much higher stickiness with direct messaging than Instagram plus a consistent DNA. Finally, Instagram has many, many liking bots (feels like Twitter before the fall).
BTW, stories only work on Instagram while on Meesenger and the FB app they are not used by anyone (at least in my cricles).
Re: How Facebook has used Instagram to beat Snapchat
#3I remember seeing Mark at an F8 conference, an early-ish one with the SNL impersonator. He joked that Facebook took MySpace out back and shot it in the head. Seems Snap is next.
http://www.hollywoodreporter.com/news/andy-samberg-parodies-...
Re: How Facebook has used Instagram to beat Snapchat
#4I don't understand why anybody would ignore a >$100mio offer if he's not already a millionaire. The difference between not being a millionaire and being one is too huge to ignore, even if the company is undervalued by the offer.
Re: How Facebook has used Instagram to beat Snapchat
#5Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…
This is comparing two different things, Instagram ad performance vs Snapchat's feature set.
If Instagram and Snapchat continue to evolve to have similar formats, wouldn't the ads be expected to perform similarly?
Re: How Facebook has used Instagram to beat Snapchat
#6I don't understand why anybody would ignore a >$100mio offer if he's not already a millionaire. The difference between not being a millionaire and being one is too huge to ignore, even if the company is undervalued by the offer.
People can be really greedy.
Re: How Facebook has used Instagram to beat Snapchat
#7Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…
Just out of curiosity, can you provide the data on the 10x worst performance than FB Ads?
Because I think that a claim to broad and generic to be said like that.
Re: How Facebook has used Instagram to beat Snapchat
#8Hmm...my kids say otherwise.
Re: How Facebook has used Instagram to beat Snapchat
#9I don't understand why anybody would ignore a >$100mio offer if he's not already a millionaire. The difference between not being a millionaire and being one is too huge to ignore, even if the company is undervalued by the offer.
"not already a millionaire"
When your company is where Snapchat was at the time there's a good chance you've already taken millions off the table as part of a round. Even if not, when your company has achieved that level of growth, you can feel fairly confident that you will walk away fairly wealthy in the end, and it's more interesting to continue running your own company than it is to be rolled into someone else's.
Re: How Facebook has used Instagram to beat Snapchat
#10Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…
IMO you can't 1:1 compare running an ad on Instagram and running the same add on FB. Instagram is such a different beast that, you really have to tailor that ad for that service specifically as well as really understanding the audience for that ad.