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Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

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Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#1
Of course the proper job of a CEO is to put a team in place to do all these things. However, the point of the question is if it were your company and things to control, how would you keep the train on the tracks?

Some examples:

- What would you do to motivate 14k employees who have been turned upside down?

- How do you slow the burn without mortgaging the future of the company?

- How do you balance driver and rider demands?

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#2
Keep focus on self-driving through the next funding cycle (for the hype) then drop it like a hot potato. It is way too long term for Uber to be burning money on it, they have immediate short-term problems.

I'd probably try to rebrand as the new, legal Uber and start spending money on lobbying local politicians. The "taxi-app" market has almost no switching costs and so Uber has almost no pricing power. They'll need to fix this to ever run a profit. Effectively Uber exists because it broke the laws that created barriers to entry. If it wants to continue to exist it needs to erect new barriers that protect it and keep out competition.

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#3

Keep focus on self-driving through the next funding cycle (for the hype) then drop it like a hot potato. It is way too long term for Uber to be burning money on it, they have immediate short-term problems. I'd probably try to rebrand as the new, legal Uber and start spending money on lobbying local politicians. The "taxi-app" market has almost no switching costs and so Uber has almost no pricing power. They'll need t…

So instead of changing the culture, basically pretend that the only problem Uber has is damage to its brand because its lack of ethics was finally called out?

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#4

Keep focus on self-driving through the next funding cycle (for the hype) then drop it like a hot potato. It is way too long term for Uber to be burning money on it, they have immediate short-term problems. I'd probably try to rebrand as the new, legal Uber and start spending money on lobbying local politicians. The "taxi-app" market has almost no switching costs and so Uber has almost no pricing power. They'll need t…

> If it wants to continue to exist it needs to erect new barriers that protect it and keep out competition.

If making it illegal for competition to exist is the only way to keep Uber running then it shouldn't keep running.

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#5

Keep focus on self-driving through the next funding cycle (for the hype) then drop it like a hot potato. It is way too long term for Uber to be burning money on it, they have immediate short-term problems. I'd probably try to rebrand as the new, legal Uber and start spending money on lobbying local politicians. The "taxi-app" market has almost no switching costs and so Uber has almost no pricing power. They'll need t…

So instead of changing the culture, basically pretend that the only problem Uber has is damage to its brand because its lack of ethics was finally called out?

To be clear, I hate Uber's culture and my plan isn't exactly ethical, it's just the best way to turn them around in 180 days. Uber's culture is set, the time it would take to root out "bad apples" and then change the mindset of whole teams is longer than Uber's money will last. They've grown enough, they need to start making money, then once they've stabilized go on an intense housecleaning. It's also just my layman's opinion.

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#6

Keep focus on self-driving through the next funding cycle (for the hype) then drop it like a hot potato. It is way too long term for Uber to be burning money on it, they have immediate short-term problems. I'd probably try to rebrand as the new, legal Uber and start spending money on lobbying local politicians. The "taxi-app" market has almost no switching costs and so Uber has almost no pricing power. They'll need t…

So instead of changing the culture, basically pretend that the only problem Uber has is damage to its brand because its lack of ethics was finally called out?

Except of workplace attitude problems, which are fixable, the rest of the behavior are OK for a disruptive company. They are at war with taxi companies and regulators, the war is their business model.

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#7

Keep focus on self-driving through the next funding cycle (for the hype) then drop it like a hot potato. It is way too long term for Uber to be burning money on it, they have immediate short-term problems. I'd probably try to rebrand as the new, legal Uber and start spending money on lobbying local politicians. The "taxi-app" market has almost no switching costs and so Uber has almost no pricing power. They'll need t…

So instead of changing the culture, basically pretend that the only problem Uber has is damage to its brand because its lack of ethics was finally called out?

That's not how I read it.

You're right, frgtpsswrdlame totally skipped over that Uber currently seems like a rampant shit-show from the outside - I can't imagine any women applying to work there - but he did address two concrete issues Uber has that aren't just "brand damage": focusing too much on self-driving tech, and their flagrant disregard for local laws.

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#8
1) Support the self driving thing for another round of funding, then stuff it. I agree with someone else in the thread-its too blue sky now to be wasting money on. Let other companies chase it into the ground then license it when its commercially viable

2) Refocus on the core product. Drop the tipping, convert more drivers through incentives or slightly bumping fare payouts on the backend. They can pull some of the cash they'll save from dumping self-driving tech on this. People won't use competitors if they don't have drivers and the fares are higher

3) They should really consider having a few real employees in hot markets that screen first time drivers and their cars. I've had a few drivers show up in vehicles that technically met Uber's standards, but were really shitbuckets. Thats not the image Uber wants to present.

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#9
Raise fares and cut costs. Uber has a lot of revenue, but they are wasting it on the self-driving moonshot among other things. Unfortunately this will mean firing a big chunk of those 14k employees but if the company goes bankrupt they will all be unemployed.

Acknowledge the reality that Uber will not conquer the world and is not worth seventy billion dollars by taking a down round (assuming they need to raise money).

Re: Ask HN: You are named CEO of Uber, what do you do in “180 days of change”?

#10
First spend a few weeks going to the employees in key areas and one/a few on one asking them what needs changed.

It's been my experience that the people on the ground know what's wrong with the company, they just don't have the authority or vision to do anything about it.

Then look for the most common threads and how to tackle those.

Naive, I know. But it's what I would do.

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