McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
1–10 of 86 posts
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#2From what I understand, when McDonalds was cratering around when this article was written, they came up with all day breakfast. I've read several writings from franchisees complaining about the complexities of that and how it would cost them in kitchen renovations. Apparently the all day breakfast revitalized sales and McDonalds is on track for a rebound.
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#3From what I understand, when McDonalds was cratering around when this article was written, they came up with all day breakfast. I've read several writings from franchisees complaining about the complexities of that and how it would cost them in kitchen renovations. Apparently the all day breakfast revitalized sales and McDonalds is on track for a rebound.
From the number of times in my life I've pulled up to a McDonalds drive through looking for breakfast only to find I misjudged the time slightly (and left, because I'm not in the mood for a burger at 10 AM), or the times I looked and found I couldn't because it was already a bit too late, I can totally believe this. Jack in the Box became a go-to for me in college for exactly this reason. Morning classes let out, it's 9:45 or 10, not enough time to get McDonalds breakfast, but I can always get breakfast at Jack in the Box, even if I prefer McMuffins.
Largely a moot point now, since I try to eat fast food sparingly, but boy do I wish they had all day breakfast when I was in my early 20's.
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#4From what I understand, when McDonalds was cratering around when this article was written, they came up with all day breakfast. I've read several writings from franchisees complaining about the complexities of that and how it would cost them in kitchen renovations. Apparently the all day breakfast revitalized sales and McDonalds is on track for a rebound.
It kinda feels like McDonalds is being held back by their franchisees. I guess that is the downside to doing business that way.
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#5From what I understand, when McDonalds was cratering around when this article was written, they came up with all day breakfast. I've read several writings from franchisees complaining about the complexities of that and how it would cost them in kitchen renovations. Apparently the all day breakfast revitalized sales and McDonalds is on track for a rebound.
From the number of times in my life I've pulled up to a McDonalds drive through looking for breakfast only to find I misjudged the time slightly (and left, because I'm not in the mood for a burger at 10 AM), or the times I looked and found I couldn't because it was already a bit too late, I can totally believe this. Jack in the Box became a go-to for me in college for exactly this reason. Morning classes let out, it'…
I always wondered what kind of reasoning was behind that 10 am cutoff-point. Who the heck wants to eat a burger before, say, 11 am?
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#6From what I understand, when McDonalds was cratering around when this article was written, they came up with all day breakfast. I've read several writings from franchisees complaining about the complexities of that and how it would cost them in kitchen renovations. Apparently the all day breakfast revitalized sales and McDonalds is on track for a rebound.
A rebound? I remember reading somewhere(probably HN) that McDonald's makes most of its money from franchise locations rent, so I assumed as long as franchisees are keeping up with their payments their product line is not gonna affect the bottom line that much, I am not an expert on the subject though.
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#7An old family friend of my Dad's is a franchisee, he has the only two stores in the country town I grew up in.
He says it's literally a license to print money, and he is now obscenely rich.
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#8An old family friend of my Dad's is a franchisee, he has the only two stores in the country town I grew up in. He says it's literally a license to print money, and he is now obscenely rich.
I'm a huge fan of McDonald's, just not a big fan of their food.
> McDonald's exemplifies the role of small businesses in Americans' upward mobility. The company is largely a confederation of small businesses: 85 percent of its U.S. restaurants -- average annual sales, $2.2 million -- are owned by franchisees. McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economic entity ever, anywhere.
http://www.washingtonpost.com/wp-dyn/content/article/2007/12...
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#9From what I understand, when McDonalds was cratering around when this article was written, they came up with all day breakfast. I've read several writings from franchisees complaining about the complexities of that and how it would cost them in kitchen renovations. Apparently the all day breakfast revitalized sales and McDonalds is on track for a rebound.
A rebound? I remember reading somewhere(probably HN) that McDonald's makes most of its money from franchise locations rent, so I assumed as long as franchisees are keeping up with their payments their product line is not gonna affect the bottom line that much, I am not an expert on the subject though.
If you had read the article you would see that a) they also take a cut of revenue, and b) if no one is willing to franchisee (e.g. fund) a restaurant what happens to it?
The product line is the value McDonalds provides to it's customers (the franchisees) if that value decreases then the money it gets paid by it's franchisees in aggregate decreases.
Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)
#10Earlier quoted context omitted.
From the number of times in my life I've pulled up to a McDonalds drive through looking for breakfast only to find I misjudged the time slightly (and left, because I'm not in the mood for a burger at 10 AM), or the times I looked and found I couldn't because it was already a bit too late, I can totally believe this. Jack in the Box became a go-to for me in college for exactly this reason. Morning classes let out, it'…
I always wondered what kind of reasoning was behind that 10 am cutoff-point. Who the heck wants to eat a burger before, say, 11 am?
i believe it was 1030 for mcdonalds and the reasoning was they needed to start prepping for the 11am/lunch shift and there was only so much grill space for burgers/buns vs mcmuffins/toast/pancakes. i don't know what changes mcdonalds enforced to keep it going past 1030 now (just mandate now?)