The backstory behind 37Signal's "Draft" iPad app

#1

Post by mawhidby » Wed, Jun 23, 2010, 9:11 PM UTC

The backstory behind 37Signal's "Draft" iPad app
37signals.com

Re: The backstory behind 37Signal's "Draft" iPad app

#2

Post by tptacek » Wed, Jun 23, 2010, 9:50 PM UTC

Irony(?): it's priced high relative to "professional" pure-play drawing apps like SketchPad and Brushes, but by omitting needless features like color and brush controls and adding the one feature of collaborative diagramming, it's probably going to be more valuable to me than either of those other apps, which I mostly use to goof around with my daughter.

Re: The backstory behind 37Signal's "Draft" iPad app

#3

Post by swilliams » Wed, Jun 23, 2010, 9:51 PM UTC

From the comments, by Jason Fried, "We might add yellow to version 2.0 in 2012."

Kind of sums up a big part of their design philosophy right there.

Re: The backstory behind 37Signal's "Draft" iPad app

#4

Post by antidaily » Wed, Jun 23, 2010, 9:52 PM UTC

Funny tweet: @tedroden: 37 signals releases MS Paint for the iPad... will probably sell millions.

Re: The backstory behind 37Signal's "Draft" iPad app

#5

Post by joubert » Wed, Jun 23, 2010, 9:58 PM UTC

$10?

Adobe Ideas is free: http://blogs.adobe.com/designandweb/2010/04/adobe_ideas.html

Re: The backstory behind 37Signal's "Draft" iPad app

#6

Post by 10ren » Wed, Jun 23, 2010, 10:39 PM UTC

I love the idea of deliberately making it imprecise to serve the specific task (to sketch; and ignore details early on.) http://37signals.com/svn/archives2/getting_real_ignore_detai...

And their pricing strategy (from the comments): encouraging other people to add Campfire integration to their own apps – even free ones

Re: The backstory behind 37Signal's "Draft" iPad app

#7

Post by fredoliveira » Wed, Jun 23, 2010, 10:48 PM UTC

swilliams wrote: post #3

From the comments, by Jason Fried, "We might add yellow to version 2.0 in 2012." Kind of sums up a big part of their design philosophy right there.

also considered arrogance by some

Re: The backstory behind 37Signal's "Draft" iPad app

#8

Post by jasonfried » Wed, Jun 23, 2010, 10:53 PM UTC

fredoliveira wrote: post #7

swilliams wrote: post #3

From the comments, by Jason Fried, "We might add yellow to version 2.0 in 2012." Kind of sums up a big part of their design philosophy right there.

also considered arrogance by some

and having a little fun in the comments section by others.

Re: The backstory behind 37Signal's "Draft" iPad app

#9

Post by ajg1977 » Wed, Jun 23, 2010, 10:53 PM UTC

tptacek wrote: post #2

Irony(?): it's priced high relative to "professional" pure-play drawing apps like SketchPad and Brushes, but by omitting needless features like color and brush controls and adding the one feature of collaborative diagramming, it's probably going to be more valuable to me than either of those other apps, which I mostly use to goof around with my daughter.

Finding a high priced product more valuable is not ironic :)

Re: The backstory behind 37Signal's "Draft" iPad app

#10

Post by taitems » Wed, Jun 23, 2010, 10:56 PM UTC

The app and its price tag seem to embody the true spirit of Apple hardware.