Houzz raising $400M at $4B valuation
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Houzz raising $400M at $4B valuation
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Re: Houzz raising $400M at $4B valuation
#2They figured out the pinterest advertising model first. Show lots of good looking pictures based on the users intent and surround it with lead generating ads.
Re: Houzz raising $400M at $4B valuation
#3Never heard of them before. Interesting.
Re: Houzz raising $400M at $4B valuation
#4They figured out the pinterest advertising model first. Show lots of good looking pictures based on the users intent and surround it with lead generating ads.
And they dont require you to login.
Just did a big remodel, spent tons of time on haozz and none on Pinterest due to that one fact.
Don't know that I bought anything I saw there but certainly saw more ads there than Pinterest
Re: Houzz raising $400M at $4B valuation
#5Pinterest, Houzz, and build.com are all really interesting points on the same spectrum. Pinterest currently doesn't do a great job of monetizing it's various communities, but is the leader in terms of customer volume and is getting better at delivering advertising value to both its customers and advertisers. build.com started on the opposite side by creating the relationships with all the direct suppliers/middlemen, and then giving people a chance to create deal directly with them. Houzz is a great combination of both. I would call it a specific vertical unbundling of Pinterest with the supplier relationships of build.com.
It will be interesting to see Pinterest build these direct relationships with sellers rather than build their own affiliate or else advertising platform. The big open for me, but probably not investors valuing them at 10B+ is will they be able to capture all that purchase intent themselves, or will they ossify like craigslist unable to deliver on any of their vertical specific values while slowing being cut up by competitors like the Knot, Houzz, and others. From what I read in their press releases and articles about the company, the Pinterest team seems miles ahead of craigslist at the same point in their development.
The interesting dynamic here for me is what happens as purchase intent advertising shifts from Google and web-search to Pinterest and others. Seems obvious that pictures are more accessible and valuable than text but I'm sure there is an army of statisticians at Google who can argue otherwise with me.
Also, it's really validating to see Houzz raise so much money at such a good valuation. The team there has been working hard in the shadow of the bigger companies and has created a real competitor in their vertical. They are here to stay.
Re: Houzz raising $400M at $4B valuation
#6The bubble is all too real
Re: Houzz raising $400M at $4B valuation
#7Never heard of them before. Interesting.
Same here... :/
Re: Houzz raising $400M at $4B valuation
#8The bubble is all too real
Are you saying this with knowledge of Houzz's financials and growth numbers or are you just randomly saying things to say them?
Would love to hear why you think the bubble is all to real.
Re: Houzz raising $400M at $4B valuation
#9The bubble is all too real
Re: Houzz raising $400M at $4B valuation
#10They figured out the pinterest advertising model first. Show lots of good looking pictures based on the users intent and surround it with lead generating ads.
Actually Houzz does even more than Pinterest - which is to fulfill orders of those products too.
I would akin Houzz to being a cross section between Pinterest and Amazon in the upper market home development.