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Ask HN: Thoughts on involving marketing and sales depart. when choosing a CMS?

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Ask HN: Thoughts on involving marketing and sales depart. when choosing a CMS?

#1
I know many of you guys are not a big fan of using a CMS, but when you work in a multi-brand company with a ton of requirements from different departments, things can get really complicated.

These guys (https://www.coredna.com/blogs/how-to-choose-a-cms ) suggested using the MoSCoW method. Thoughts?

Re: Ask HN: Thoughts on involving marketing and sales depart. when choosing a CMS?

#7
As others have posted, involving (potential) users and key decision makers - such as sales/marketing, etc. - is ALWAYS a good idea. The key here is that you don't want to pose open-ended questions, because that doesn't help. You need to corral these folks. Asking a sales/marketing person what they think of this platform or that in such a generic fashion, will no doubt lead to general comments such as "oh, it seems to be a user friendly system" (according to or against what measurement?)...or comments like, the "UI and/or buttons seem good", etc. Nope. Instead, what you want is to very concisely drive these stakeholders down a very specific path to extract very specific feedback, in a quantifiable manner from them. You want feedback that is actionable when making your decisions. To be able to think of ways of corralling these folks is a skill; don't be fooled into thinking this is so easy. But you should definitely give it a try. Good luck!

Re: Ask HN: Thoughts on involving marketing and sales depart. when choosing a CMS?

#8
At a company I previously worked we tested three different options before settling into one. Yes it takes longer but everyone involved had hands-on experience and could give real insights based on their usage.

In the end, the company is now using several: SugarCRM enterprise, Alfresco, Target Process, Github, etc., based on solving different needs and goals.

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