Why Some Startups Win
steveblank.com
Why Some Startups Win
1–10 of 17 posts
Re: Why Some Startups Win
#2Re: Why Some Startups Win
#3Re: Why Some Startups Win
#4Uh, if you've inherited employees that think their job as marketers is to pump out Press Releases, you certainly haven't inherited good ones.
Most people in marketing do not behave like this, any more than developers see their job as 'write lots of lines of code'.
Too many management articles (and Blank is often guilty of it) have the pattern of presenting the 'employee' as an unthinking zombie, and then present 'management' as the answer. 'See, without highly paid consultants like myself, this would all go to shit!'
Most employees would find this kind of micromanagement-in-the-name-of-onboarding intolerable because they are good employees who are capable of autonomous thought.
Re: Why Some Startups Win
#5I too am at a startup where everyone wheres many hats. I would love to be CTO and not have to take my turn emptying the dish washer or taking out the trash but we are small so everyone has to do their part.
Our marketing team does SEO, usability testing, graphic design, copywriting... and that's just one person.
I would love to have a dedicated person to do trade shows. Heck, I'd love to be able to afford to go to a trade show.
So for all the people out there who are at startups that haven't raised enough money to do those sort of things... you are not alone.
Re: Why Some Startups Win
#6Break down work in pieces that can be done independently in small groups, have the people of the small groups engaged by having them believing they're part of a greater mission. And then there is the "no excuse" culture. That seems like a great way of getting rid of people who don't follow.
I'd be interested in a anonymous feedback from their employees...
Also the end of the article really sounds self-congratulatory...
Re: Why Some Startups Win
#7This is for some of the people like me to let you know you're not alone... I too am at a startup where everyone wheres many hats. I would love to be CTO and not have to take my turn emptying the dish washer or taking out the trash but we are small so everyone has to do their part. Our marketing team does SEO, usability testing, graphic design, copywriting... and that's just one person. I would love to have a dedicate…
Ah well, all is fair with changing times.
Re: Why Some Startups Win
#8Re: Why Some Startups Win
#9While I think there is a lot of good advice in there, I can't help thinking this feels like a management type modeled on the army: Break down work in pieces that can be done independently in small groups, have the people of the small groups engaged by having them believing they're part of a greater mission. And then there is the "no excuse" culture. That seems like a great way of getting rid of people who don't follo…
Re: Why Some Startups Win
#10This is for some of the people like me to let you know you're not alone... I too am at a startup where everyone wheres many hats. I would love to be CTO and not have to take my turn emptying the dish washer or taking out the trash but we are small so everyone has to do their part. Our marketing team does SEO, usability testing, graphic design, copywriting... and that's just one person. I would love to have a dedicate…
Sounds all pretty good to me, what's not to like? Emptying the dishwasher and going to trade-shows can contribute to keeping everyone "grounded", wearing many hats is cross-fertilizing all ones skills better and reduces tunnel-eye vision.. I wish more startups were still like that, in fact I see the bulk of them today having super-defined tiny dedicated roles and that's offputting. Dev-ops? CD/CI "engineer"? Really?…
For sure, there'll be problems other way around too. So there's no one-solution fits all problems.