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AOL acquires Bebo for 850 million

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Re: AOL acquires Bebo for 850 million

#6
i've tried reading up on "engagement advertising", but i continue not to understand it. it seems like a fairly empty buzzword for saying that the ads will be micro-targeted (maybe via social networking information you've revealed, like facebook's attempts?), which, to my knowledge, is a concept that hasn't seen much success yet.

Re: AOL acquires Bebo for 850 million

#7
post #2

I thought AOL didn't really have any extra cash laying around? Where did they get the money?

I dunno they seem to be buying a lot of stuff recently so they must have some cash. Don't forget its time warner as well isn't it?

Yeah, apparently, according to wikipedia, Time Warner is thinking about splitting 'AOL internet access and adversting businesses into two, with the possibility of later selling the internet access division.' So they haven't done it yet.

Re: AOL acquires Bebo for 850 million

#8
Hmmm... so, AOL paid $850 M for 3.5 million visits a month. That means that they're paying about $250 a user.

At the same valuation per user, that values Facebook at a paltry $ 7 billion.

Another thought... if users are worth $250 a piece, maybe my blog that has 100 readers a month might actually be worth $25,000! Anyone wanna buy it? :)

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