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Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

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Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#3
Good. Those have been becoming increasingly prevalent to the mobile web's detriment.

I don't mind a few ads, but many of these interstitials are downright maliciously designed, making the entire page load consistent on hitting a tiny "x" target, presumably designed with the intention of facilitating accidental clicks on the ad.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#9
Funny, because Google Adsense offers "Page-level vignette ads" which are full page interstitial ads shown for mobile devices.

The penalty must not apply because:

> They're displayed when the user leaves a page, rather than when they arrive on one, so the user doesn’t have to wait for them to load

https://support.google.com/adsense/answer/6245304?hl=en

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#10

I wish Google would penalize websites with pay walls

Pay walls will probably inevitably be the only way quality content gets generated, given the increasing prevalence of ad blockers. As the return on investment for online advertising wanes, there's a good chance you'll see more of this, not less.

Furthermore, most paywalled sites seem to deliver a non-paywall version to Google servers and when coming from Google search explicitly to avoid this happening.

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