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The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

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Re: The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

#3
Another indication that Apple is no longer committed to professional customers of their computer line and their needs - iDevices get the required admin tools, but the target demographics for their computers are consumers and web dev shops where everyone tends to their systems.

Re: The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

#4
So:

> It’s quite clear – Welcome to the future of Apple’s hybrid ARM/x86 platform

Meaning, in a nutshell, that we have two different system "loading" policies (the ARM policy and the x86 policy) having fun together on the same disk? Three if you count macOS and EFI as two different systems really.

So naturally this would make disk imaging complex. Seriously, why wasn't this documented (or better documented)?

I'm quite impressed with the author's polite tone. His list of unanswered questions is mind boggling.

[edit: perhaps not "mind boggling" ... maybe just alarming is a better term]

Re: The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

#7
post #3

Another indication that Apple is no longer committed to professional customers of their computer line and their needs - iDevices get the required admin tools, but the target demographics for their computers are consumers and web dev shops where everyone tends to their systems.

I'd be good with less corporate governance on the machine they issued me, more in line with what google does. The windows machines are unusable with all the forced updating, antivirus inefficiencies, and basically spyware. The Macbooks are on their way there, though you can at least still unload the kexts today

Re: The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

#8

For a company that targets Professionals, some Apple policies seems rather hostile towards them.

> targets Professionals

All we know, there's a word "pro" in marketing materials (includes product names). Who they actually target with that is Apple's internal affairs, and everyone should judge for himself, whether it matches one's requirements.

Some people are fine with X limitation, but that doesn't mean they aren't "serious" users.

Some people find limitation X to be a deal breaker, but that doesn't invalidate "pro" status of everyone else.

Re: The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

#9

For a company that targets Professionals, some Apple policies seems rather hostile towards them.

> targets Professionals All we know, there's a word "pro" in marketing materials (includes product names). Who they actually target with that is Apple's internal affairs, and everyone should judge for himself, whether it matches one's requirements. Some people are fine with X limitation, but that doesn't mean they aren't "serious" users. Some people find limitation X to be a deal breaker, but that doesn't invalidate…

Unfortunately, in this case the "pro" is the admin who has to manage the Mac fleet or the developer who has to use a Mac at their place of employment. This is all being due to their widespread popularity as "pro" devices.

If Apple plays fast and loose with this as a marketing term only, when will this "pro" market open to competition? I suppose it already has, judging from this article.

Re: The Untouchables – Apple’s new OS “activation” for Touch Bar MacBook Pros

#10
post #6

My theory is hat the reason the touch bar exists is that Apple needs to get rid of overstocked (or contractually overproduced) Watch SoCs.

Apple doesn't make design decisions based on redundant stock.

Besides, Apple Watch sold extremely well for its product category.

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