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Ask HN: Why do startups use fake client testimonials?

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Ask HN: Why do startups use fake client testimonials?

#1
How come this trend is so widespread in the startup community. Do people not realise that it makes them look unprofessional when they clearly use a stock photo, and some fake reviews to boost their credibility.

The ones I'm referring to are the small oval pictures, that service/product offering startups are so fond of using. There are usually a few client testimonials that are obviously fake.