GoPro shows its vulnerability after horrific Q3 earnings

They have a drone?

Oh, they do, but it doesn't ship until the end of November. The Engadget review (dated today) [1] presents a good look at the device and how it compares to the competition -- different trade-offs. Nicer if you're in the GoPro ecosystem, but the competition is a better flyer.

So perhaps the market for rugged cameras is fairly saturated by their own products, and the aerial market has partially sailed while they were working on theirs?

[1] https://www.engadget.com/2016/11/03/gopro-karma-review/

Who halts the trading? Is it a normal circumstance before earnings reports are released, or does it have something to do with the magnitude of the miss?

Why is not selling enough a bad thing? You make a good product, everyone loves it and don't need another one? This is why I haven't replaced my original Pebble either. I remember Intel hitting this same type of market/stockholder crunch.

Hello: not selling more stuff is A GOOD THING! It means your last generation was really good (well, if people are still using it and not buying another one). It means you can lower factory worker numbers and pay them more.

So a company that makes shitty products you have to refresh is going to do _better_. This cuts to the core of the entire economy of growth and economy of scale problems with our current economy. There needs to be a way to reward companies for making good products that last forever instead of them having to pump out crappy products every two years to stay afloat. (I'm looking at you Pebble Time Round!)

Go pro is very good at marketing them selves however the cameras are not much better if not worse than many way cheaper competitors.

The drone would be a big hit if Dji didn't just blow the roof of with their incredible mavic pro that came on the market this week. It is by far the best consumer drone available and smaller than the go pro.