We have tried social media marketing but that doesn't really get eyeballs unless you pay per impression. We have tried using student volunteers on campuses but even that rarely converts into downloads.
Seems that people who can get their new app in the hands of users either need to have the money or have a reasonable personal network in the segment they're targeting (in our case, university students).
Open to ideas, feedback and suggestions (or even help?) if you have any.
#HopingForSilverBullet