Why AppLovin was acquired for $1.4B and who's next

#1

Post by IamFermat » Fri, Sep 30, 2016, 4:34 PM UTC

Why AppLovin was acquired for $1.4B and who's next
medium.com

Re: Why AppLovin was acquired for $1.4B and who's next

#2

Post by sdneirf » Fri, Sep 30, 2016, 4:37 PM UTC

I am surprised too that Mopub has slipped so much. It would be awesome to see a time series of all the SDK install base over time.

Re: Why AppLovin was acquired for $1.4B and who's next

#3

Post by wodahs02 » Fri, Sep 30, 2016, 4:43 PM UTC

Chartboost is so widely adopted? I don't hear of them so much. That said, I know they are really big with games, so maybe if you dominate games, you sorta dominate

Re: Why AppLovin was acquired for $1.4B and who's next

#4

Post by adeel4 » Fri, Sep 30, 2016, 4:47 PM UTC

It would be great if you put how much they raised next the the exit column.

Re: Why AppLovin was acquired for $1.4B and who's next

#5

Post by IamFermat » Fri, Sep 30, 2016, 4:49 PM UTC

adeel4 wrote: post #4

It would be great if you put how much they raised next the the exit column.

Good point, I'll add it in a bit.

Re: Why AppLovin was acquired for $1.4B and who's next

#6

Post by hsileng » Fri, Sep 30, 2016, 4:53 PM UTC

sdneirf wrote: post #2

I am surprised too that Mopub has slipped so much. It would be awesome to see a time series of all the SDK install base over time.

Have you seen the exodus from Twitter? Most of the senior Mopub team left within months of the acquisition. The CEO left within 6 months. Yeah, I think I'm surprised it didn't slip more.

Re: Why AppLovin was acquired for $1.4B and who's next

#7

Post by wayneotau » Fri, Sep 30, 2016, 5:00 PM UTC

sdneirf wrote: post #2

I am surprised too that Mopub has slipped so much. It would be awesome to see a time series of all the SDK install base over time.

Oh yeah Twitter is cooked. Their Crashlytics SDK is awesome. Answers is good too. I actually think if they spun out their SDK biz, it would actually be a real interesting business.

Re: Why AppLovin was acquired for $1.4B and who's next

#8

Post by pamelabuck » Fri, Sep 30, 2016, 5:07 PM UTC

Isn't the SDKs apples and oranges? I think some like Vungle are video ads and not display ads.

Re: Why AppLovin was acquired for $1.4B and who's next

#9

Post by pamelabuck » Fri, Sep 30, 2016, 5:11 PM UTC

sdneirf wrote: post #2

I am surprised too that Mopub has slipped so much. It would be awesome to see a time series of all the SDK install base over time.

Twitter is the champ in snatching defeat from the jaws of victory

Re: Why AppLovin was acquired for $1.4B and who's next

#10

Post by esthermun » Fri, Sep 30, 2016, 5:16 PM UTC

pamelabuck wrote: post #8

Isn't the SDKs apples and oranges? I think some like Vungle are video ads and not display ads.

I think the point is they all serve ads