Live data from Hacker News

Search Ads

searchads.apple.com

1–10 of 126 posts

Re: Search Ads

#3
For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products.

It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted.

It would mean that in addition to apple selling a product at a premium, the users would also become a product.

Combine this with things like the disappearing head phone jack, and apple is becoming actively hostile towards its users.

Re: Search Ads

#5
post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

Before they can do that they need to implement a search that actually works... I've never understood why the app stores are not just websites similar to amazon. The goal is to make it easy to locate an app whether you have the device or not- limiting access to the knowledge of the existence of an app seems like a fail in brand awareness.

Re: Search Ads

#6
post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

I suspect they're doing it now because they realize they're the last company to _not_ abuse their users' privacy. Now that users have absolutely nowhere else to turn, Apple has no reason not to play that game.

Edit: how do i italics

Re: Search Ads

#7
post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

It's extremely difficult to get noticed on the app store because it's so huge now. I think this was a necessary move.

Apple does harvest your data, but they don't sell it. You're not a product.

The headphone jack is an entirely different situation. It was a necessary move on Apple's part in order to push industry standards towards wireless. I'm sure in a few years, we're all going to laugh about all the wires and cables we used to have everywhere. I wouldn't be surprised if eventually Apple got rid of all ports on all their devices.

Re: Search Ads

#8
post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

Anyone remember iAds ? They have tried to get into the ad business and failed. Since this is more limited in scope and you can figure out intent better maybe this will be more successful .

Re: Search Ads

#9
post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

It's extremely difficult to get noticed on the app store because it's so huge now. I think this was a necessary move. Apple does harvest your data, but they don't sell it. You're not a product. The headphone jack is an entirely different situation. It was a necessary move on Apple's part in order to push industry standards towards wireless. I'm sure in a few years, we're all going to laugh about all the wires and cab…

But how is this different than selling your data? They're using your data to help developers make money from you, and they get a cut of that money.

Re: Search Ads

#10
post #6
post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

I suspect they're doing it now because they realize they're the last company to _not_ abuse their users' privacy. Now that users have absolutely nowhere else to turn, Apple has no reason not to play that game. Edit: how do i italics

[deleted]
Post reply on HN