Get your genome sequenced for $50 (U.S. only)

It's nice to see a competitor to 23andme in the consumer "web frontend to a warehouse full of Illumina machines" space. It would be nice to see a bit more detail though, as (presumably) it's sequencing SNPs and potential customers might want to know what SNPs are covered before forking over their money. If it's whole genome sequencing+assembly for $50... wow.