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Ask HN: Our launch is trending on Product Hunt – now what?

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Re: Ask HN: Our launch is trending on Product Hunt – now what?

#3
Stream about it on Facebook live and retain as many genuine users you pick up as possible.

Throwing up some surveys while you have enough traffic to make them feasible is a good idea, too.

(As others have pointed out, improving the product is still #1, but it doesn't look like you were looking for advice about that side of things in this post)

Re: Ask HN: Our launch is trending on Product Hunt – now what?

#7
congrats. But traffic from product hunt (et al) and news articles, etc is always temporary. So here in a bit it's going to die down, no matter what you do. You may or may NOT get users from it, and there's nothing you can do about that--a lot of times on these types of sites, people are just curious and move on to the next thing tomorrow.

Just remember that, and don't let it discourage you. Keep doing what you're doing and stick to your plan.

Also, product hunt, hn, news articles are not a substitute for a marketing plan. So if you haven't thought about how you're going to get users without them, it's a good time to start thinking about it. Traffic from PH, HN, news, etc should be thought of as a bonus--a nice thing to have.. your startup should not depend on it at all. (Edit: to expand on this.. traffic like PH is semi-random. While marketing is a process. You can't depend on semi-random events. But you can execute and refine a process.)

Re: Ask HN: Our launch is trending on Product Hunt – now what?

#8
post #4

Nothing you'll do now matters for the future of your product, not even your appearance on product hunt (which barely is read by your target audience anyway), so just continue with what you were doing before.

I second this, as the perception that PH traffic matters to the long-term success of a startup is a very toxic viewpoint that many naive entrepreneurs hold. (The content-less thought-pieces stating "How I Got #1 on Product Hunt" on Medium do not help)

Product Hunt in general is a negative externality on the startup ecosystem, but that's a topic for another day.

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